{"id":896,"date":"2018-08-16T11:06:50","date_gmt":"2018-08-16T15:06:50","guid":{"rendered":"https:\/\/refinepackaging.com\/?p=896"},"modified":"2025-01-02T07:09:58","modified_gmt":"2025-01-02T12:09:58","slug":"unboxing-experience","status":"publish","type":"post","link":"https:\/\/refinepackaging.com\/blog\/unboxing-experience\/","title":{"rendered":"Master The Unboxing Experience: The Beginner&#8217;s Ultimate Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Looking for some free advertising, where your customers do all of the marketing for you?\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Savvy marketers know that social sharing is the way to go. And what better way to generate excitement about your products <\/span><i><span style=\"font-weight: 400;\">than to jump aboard the unboxing trend<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re on social media at all, you\u2019ve probably seen \u2013 or at least heard of \u2013 unboxing pictures and videos. Just check out these stats:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Type in <\/span><b>#unboxing<\/b><span style=\"font-weight: 400;\"> on Instagram and <\/span><a href=\"https:\/\/www.instagram.com\/explore\/tags\/unboxing\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">over 700,000 posts<\/span><\/a><span style=\"font-weight: 400;\"> pop up\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Type in <\/span><b>unboxing<\/b><span style=\"font-weight: 400;\"> in YouTube\u2019s search box and nearly<\/span><a href=\"https:\/\/www.youtube.com\/results?search_query=unboxing\" target=\"_blank\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">90 million results<\/span><\/a><span style=\"font-weight: 400;\"> will display<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Why is this so important?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because, unboxing videos are now part of the research consumers do before making a purchase. <\/span><span style=\"font-weight: 400;\">Viewers are anywhere from <\/span><a href=\"https:\/\/neilpatel.com\/blog\/product-videos-conversion\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">64-85% more likely to buy<\/span><\/a><span style=\"font-weight: 400;\"> after watching a product video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And let\u2019s take a look at the social sharing success some individual companies are enjoying:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Type in <\/span><b>Trunk Club unboxing<\/b><span style=\"font-weight: 400;\"> on YouTube and nearly<\/span><a href=\"https:\/\/www.youtube.com\/results?search_query=trunk+club+unboxing\" target=\"_blank\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">60,000 results pop up<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ipsy unboxing<\/b><span style=\"font-weight: 400;\"> will have<\/span><a href=\"https:\/\/www.youtube.com\/results?search_query=ipsy+unboxing\" target=\"_blank\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">560,000 results spring up<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Of course, both of these pale in comparison to <\/span><a href=\"https:\/\/www.youtube.com\/results?search_query=iphone+unboxing\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">iPhone\u2019s 14,800,000 unboxing videos<\/span><\/a><span style=\"font-weight: 400;\"> on YouTube.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There\u2019s no denying that unboxing videos have become incredibly popular. But how do you make your products Instagram, YouTube, or Pin-Worthy?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So just how do you make the biggest impact on customers, unboxers, and anyone else paying attention once a sale is made? How can you <\/span><b>create a memorable unboxing experience<\/b><span style=\"font-weight: 400;\"> for your brand?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It turns out it doesn\u2019t just have to do with the actual product.\u00a0<\/span><\/p>\n<p><b>It starts with the packaging.\u00a0\u00a0<\/b><\/p>\n<h2><b>What is an Unboxing Experience?<\/b><\/h2>\n<p><img decoding=\"async\" width=\"1500\" height=\"1500\" class=\"aligncenter size-full wp-image-1853\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/what-is-an-unboxing-experience-packaging.jpg\" alt=\"what is an unboxing experience packaging\" srcset=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/what-is-an-unboxing-experience-packaging.jpg 1500w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/what-is-an-unboxing-experience-packaging-692x692.jpg 692w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/what-is-an-unboxing-experience-packaging-1024x1024.jpg 1024w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/what-is-an-unboxing-experience-packaging-768x768.jpg 768w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/what-is-an-unboxing-experience-packaging-60x60.jpg 60w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/what-is-an-unboxing-experience-packaging-86x86.jpg 86w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">First, it helps to understand just <\/span><b>what exactly an unboxing experience means<\/b><span style=\"font-weight: 400;\"> and why it&#8217;s so important to your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The trends on YouTube and Instagram point to more than a fad. Unboxing videos are clearly growing in popularity. And they&#8217;re everywhere. They pop up on other social network platforms such as Facebook, Twitter, Pinterest, and TikTok.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically, in its simplest definition, an <\/span><b>unboxing<\/b><span style=\"font-weight: 400;\"> is just that &#8211; a customer opening up and exploring a recent purchase they&#8217;ve made. Although many videos unbox items bought in a store, the vast majority center around buys made online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, <\/span><b>product unboxing<\/b><span style=\"font-weight: 400;\"> videos have become an integral part of the online buying experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it&#8217;s an influencer or enthusiastic shopper showing off their latest gets, or the communal experience shared by those watching, unboxing has extended the customer-brand relationship beyond the simple exchange of money and goods.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, there&#8217;s the element of living vicariously through others, but unboxing videos have a more practical appeal to those watching. They want to see those products in action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\" swiper_products swiper_feautures products-slider-in-post\">\n    <h4 class=\"heading\">\n\t\tShop Popular Products\n\t<\/h4>\n    <div class=\"swiper-button-prev swiper-button-disabled\" tabindex=\"0\" role=\"button\" aria-label=\"Previous slide\" aria-disabled=\"true\"><\/div>\n    <div class=\"swiper-button-next\" tabindex=\"0\" role=\"button\" aria-label=\"Next slide\" aria-disabled=\"false\"><\/div>\n\n    <div class=\"swiper-container industries-slider swiper-container-initialized swiper-container-horizontal\">\n\n        <div class=\"swiper-wrapper \" style=\"transform: translate3d(0px, 0px, 0px);\">\n                                    <div class=\"swiper-slide\" style=\"\">\n                            <div class=\"box in_product aos-init\" data-aos=\"fade-up\" data-aos-delay=\"50\">\n                                \n                                <div class=\"box_img 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learn-more\">Learn More <i class=\"ri-arrow-right-s-line\"><\/i><\/a>\n                                <\/div>\n                                <a href=\"https:\/\/refinepackaging.com\/lip-balm-boxes\/\" title=\"Custom-Made Lip Balm Packaging Boxes\" class=\"hover_link\"><\/a>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide\" style=\"\">\n                            <div class=\"box in_product aos-init\" data-aos=\"fade-up\" data-aos-delay=\"50\">\n                                \n                                <div class=\"box_img \">\n                                    <div>\n                                        <img decoding=\"async\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2020\/05\/CBD-Display-Boxes.jpg\" alt=\"CBD Display Boxes\">\n                                    <\/div>\n                                <\/div>\n\n                                <div 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aos-init\" data-aos=\"fade-up\" data-aos-delay=\"50\">\n                                \n                                <div class=\"box_img \">\n                                    <div>\n                                        <img decoding=\"async\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/bath-bomb-boxes.jpg\" alt=\"Custom Bath Bomb Boxes\">\n                                    <\/div>\n                                <\/div>\n\n                                <div class=\"d-flex justify-content-between align-items-center\">\n                                    \n                                    <a href=\"https:\/\/refinepackaging.com\/bath-bomb-boxes\/\" title=\"Custom Bath Bomb Boxes\">\n                                        <h5 class=\"box_title font-bold text-black\">Custom Bath Bomb Boxes<\/h5>\n                                    <\/a>\n\n                                    <a href=\"https:\/\/refinepackaging.com\/bath-bomb-boxes\/\" title=\"Custom Bath Bomb Boxes\" class=\"btn learn-more\">Learn More <i class=\"ri-arrow-right-s-line\"><\/i><\/a>\n                                <\/div>\n                                <a href=\"https:\/\/refinepackaging.com\/bath-bomb-boxes\/\" title=\"Custom Bath Bomb Boxes\" class=\"hover_link\"><\/a>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide\" style=\"\">\n                            <div class=\"box in_product aos-init\" data-aos=\"fade-up\" data-aos-delay=\"50\">\n                                \n                                <div class=\"box_img \">\n                                    <div>\n                                        <img decoding=\"async\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2022\/05\/collapsible-boxes.jpg\" alt=\"Custom Collapsible Boxes\">\n                                    <\/div>\n                                <\/div>\n\n         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                        <div class=\"box in_product aos-init\" data-aos=\"fade-up\" data-aos-delay=\"50\">\n                                \n                                <div class=\"box_img \">\n                                    <div>\n                                        <img decoding=\"async\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/01\/Kraft-Boxes.jpg\" alt=\"Custom Kraft Boxes\">\n                                    <\/div>\n                                <\/div>\n\n                                <div class=\"d-flex justify-content-between align-items-center\">\n                                    \n                                    <a href=\"https:\/\/refinepackaging.com\/kraft-boxes\/\" title=\"Custom Kraft Boxes\">\n                                        <h5 class=\"box_title font-bold text-black\">Custom Kraft Boxes<\/h5>\n                                    <\/a>\n\n                                    <a href=\"https:\/\/refinepackaging.com\/kraft-boxes\/\" title=\"Custom Kraft Boxes\" class=\"btn learn-more\">Learn More <i class=\"ri-arrow-right-s-line\"><\/i><\/a>\n                                <\/div>\n                                <a href=\"https:\/\/refinepackaging.com\/kraft-boxes\/\" title=\"Custom Kraft Boxes\" class=\"hover_link\"><\/a>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide\" style=\"\">\n                            <div class=\"box in_product aos-init\" data-aos=\"fade-up\" data-aos-delay=\"50\">\n                                \n                                <div class=\"box_img \">\n                                    <div>\n                                        <img decoding=\"async\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/01\/printed-medicine-boxes.jpg\" alt=\"Custom Printed Medicine Packaging Boxes\">\n                                    <\/div>\n                                <\/div>\n\n                                <div class=\"d-flex justify-content-between align-items-center\">\n                                    \n                                    <a href=\"https:\/\/refinepackaging.com\/medicine-packaging-boxes\/\" title=\"Custom Printed Medicine Packaging Boxes\">\n                                        <h5 class=\"box_title font-bold text-black\">Custom Printed Medicine Packaging Boxes<\/h5>\n                                    <\/a>\n\n                                    <a href=\"https:\/\/refinepackaging.com\/medicine-packaging-boxes\/\" title=\"Custom Printed Medicine Packaging Boxes\" class=\"btn learn-more\">Learn More <i class=\"ri-arrow-right-s-line\"><\/i><\/a>\n                                <\/div>\n                                <a href=\"https:\/\/refinepackaging.com\/medicine-packaging-boxes\/\" title=\"Custom Printed Medicine Packaging Boxes\" class=\"hover_link\"><\/a>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide\" style=\"\">\n                            <div class=\"box in_product aos-init\" data-aos=\"fade-up\" data-aos-delay=\"50\">\n                                \n                                <div class=\"box_img \">\n                                    <div>\n                                        <img decoding=\"async\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2022\/05\/hanger-boxes.jpg\" alt=\"Custom Hanger Boxes\">\n                                    <\/div>\n                                <\/div>\n\n                                <div class=\"d-flex justify-content-between align-items-center\">\n                                    \n                                    <a href=\"https:\/\/refinepackaging.com\/hanger-boxes\/\" title=\"Custom Hanger Boxes\">\n                                        <h5 class=\"box_title font-bold text-black\">Custom Hanger Boxes<\/h5>\n                                    <\/a>\n\n                                    <a href=\"https:\/\/refinepackaging.com\/hanger-boxes\/\" title=\"Custom Hanger Boxes\" class=\"btn learn-more\">Learn More <i class=\"ri-arrow-right-s-line\"><\/i><\/a>\n                                <\/div>\n                                <a href=\"https:\/\/refinepackaging.com\/hanger-boxes\/\" title=\"Custom Hanger Boxes\" class=\"hover_link\"><\/a>\n                            <\/div>\n                        <\/div>\n                            <\/div>\n\n        <span class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"><\/span>\n\n    <\/div>\n\n<\/div><\/span><\/p>\n<p><span style=\"font-weight: 400;\">More than just the thrill of watching someone open a purchase like it&#8217;s a gift on Christmas Day, a number of viewers use the presentation to discover new brands. Learn what to expect with a hot new product. Or gain a more visceral, pre-purchase experience with something they want to buy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s little doubt that the once niche genre of <\/span><b>unboxing videos<\/b><span style=\"font-weight: 400;\"> has gone mainstream. With the explosive growth of both ecommerce and social media, it&#8217;s only expected to grow more feverish.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how can you make the unboxing work in your favor? Let&#8217;s next take a look at how unboxing directly impacts your brand.<\/span><\/p>\n<h2><b>What Unboxing Means for Your Brand<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Admittedly, it all sounds a bit crazy, right? People buy a product, record themselves opening said product, then post the result online for all the world to see.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The popularity of unboxing has certainly grown organically over the years from the earliest unwrapping videos of a coveted flip phone or Blackberry (remember those?) or folks showing off big-dollar TVs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, electronics remain the star of the unboxing show, but nowadays, it&#8217;s everything from cosmetics to toys to clothes to food. Search hard enough, and you&#8217;ll find people unfurling the wrapping on a medicine bottle. Seriously.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any product in any segment is ideal for an unboxing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What hasn&#8217;t changed, though, is the exposure these videos provide for the featured brand. And let&#8217;s be honest, who doesn&#8217;t want free advertising?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you consider the reach that a social site like YouTube possesses, <\/span><i><span style=\"font-weight: 400;\">the appeal to have a product unboxed by a loyal customer or influencer is apparent<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2 billion monthly users. 90% of people aged 18 to 44 access the site regularly. Another 90% of general users claim to discover new brands or products on the site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exactly. And that&#8217;s just YouTube.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We can&#8217;t put it more bluntly, unboxing videos present your brand a massive opportunity in three very specific ways.<\/span><\/p>\n<h3><b>Build an Identity with Branded Packaging<\/b><\/h3>\n<p><img decoding=\"async\" width=\"1500\" height=\"1500\" class=\"aligncenter size-full wp-image-1852\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/Build-an-Identity-with-Branded-Packaging.jpg\" alt=\"Build an Identity with Branded Packaging\" srcset=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/Build-an-Identity-with-Branded-Packaging.jpg 1500w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/Build-an-Identity-with-Branded-Packaging-692x692.jpg 692w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/Build-an-Identity-with-Branded-Packaging-1024x1024.jpg 1024w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/Build-an-Identity-with-Branded-Packaging-768x768.jpg 768w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/Build-an-Identity-with-Branded-Packaging-60x60.jpg 60w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/Build-an-Identity-with-Branded-Packaging-86x86.jpg 86w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">First and foremost, your <\/span><a href=\"https:\/\/refinepackaging.com\"><span style=\"font-weight: 400;\">custom packaging<\/span><\/a><span style=\"font-weight: 400;\">, and by extension, unboxings, help your brand build its identity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It allows you a space in which to infuse your brand&#8217;s ideals, mission, and goals with a consumer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, they might engage with you at your website or note an in-store display. However, few things can replace the hands-on feeling of flipping open a box and peeling back the layers of wrapping to discover what&#8217;s inside.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is yours a luxury brand? A company that&#8217;s <\/span><a href=\"https:\/\/refinepackaging.com\/blog\/eco-friendly-packaging\/\"><span style=\"font-weight: 400;\">eco-friendly<\/span><\/a><span style=\"font-weight: 400;\">? Do you sell toys and a sense of whimsy for kids and adults alike? Is there a charitable cause that drives your brand&#8217;s ambitions? Or are you outdoorsy and athletic? Maybe it&#8217;s geeky with a pop-culture edge?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of these ideals and imagery can be conveyed through your packaging. <\/span><b>And it&#8217;s what shines through during the best unboxing videos.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re having a hard time imagining the real power of your <\/span><a href=\"https:\/\/refinepackaging.com\/custom-retail-packaging-boxes\/\"><span style=\"font-weight: 400;\">retail packaging<\/span><\/a><span style=\"font-weight: 400;\">, just consider some of the world&#8217;s most iconic brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies like Apple (sleek and modern), Tiffany &amp; Co. (sophisticated and timeless), and Amazon (functional and straightforward) are known just as much for their packaging as they are the stuff they sell. Ditto for the Campbell Soup can or McDonald&#8217;s Happy Meal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about it, you might own a smartphone from Samsung or Google, but we bet Apple&#8217;s custom packaging is the one you&#8217;d most likely recognize first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that&#8217;s what great, well thought out packaging does for your brand. It gets you noticed, helps tell your story, and demands more people pay attention.<\/span><\/p>\n<h3><b>Reach a Larger Audience Online<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Speaking of attention, the real value of unboxing videos stems from their ability to reach large audiences or untapped segments of consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Face it, regardless of how much market research you do to connect with your target audience, that exercise won&#8217;t reach everyone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Because you have a limited number of resources, which are mainly focused on touching your core audience. The people you know your products should appeal to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s where a commitment to great packaging comes in to help extend those resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><b>unboxing videos<\/b><span style=\"font-weight: 400;\">, you never know who might be watching and what aspect of the unboxing experience might pique their interest. Always remember that regular consumers have a network of friends and connections who themselves have a network of friends and connections.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If an influencer gets a hold of one of your products and features within their sphere of connections, that reach expands even further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And let us not fail to mention the value of a video going viral. Although most well-produced unboxing experience videos only reach a few hundred people (it&#8217;s a start, right), even better ones garner views in the thousands or tens of thousands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prolific influencers, such as YouTuber iJustine, draw millions of YouTube subscribers. She and other influencers like her produce unboxing videos that regularly top <\/span><i><span style=\"font-weight: 400;\">500,000 to 1 million views<\/span><\/i><span style=\"font-weight: 400;\"> over the course of a few months.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These viral impressions can prove a colossal boost for any brand and a genuine shot in the arm for those wanting to connect with audiences beyond their current sphere of influence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it&#8217;s nearly impossible to do that unless you&#8217;ve got something that standouts and forces others to take notice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The point being is that you never know when your brand&#8217;s moment to shine might arrive. Your brand\u2019s packaging always needs to be ready.<\/span><\/p>\n<h3><b>Drive Customer Loyalty with Great First Impressions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This might prove the most overlooked and undervalued aspect of packaging. And it plays a massive role in the popularity of unboxing videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, the opportunity to make a standout first impression drives much of the initial brand-customer relationship.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most often, especially in ecommerce transactions, the first direct, physical interaction a brand has with its customers is when those customers open up their purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everything that comes after &#8211; both good and bad &#8211; is predicated on that first unfurling of packaging. <\/span><b>Great custom packaging<\/b><span style=\"font-weight: 400;\"> can set that exchange off on the right foot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From there, if the impression is positive, your brand&#8217;s perceived value starts to rise with the consumer. Not only are they willing to pay for the product but also the experience your brand provides.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An excellent example of this comes from comparing two of our earlier brand examples &#8211; Tiffany &amp; Co. and McDonald&#8217;s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Upon hearing those names, we bet you immediately figure we&#8217;re about to extoll the virtues of the former&#8217;s robin egg blue boxes and the latter&#8217;s Happy Meal. Well, that right there is already an indication of just how critical the right <\/span><a href=\"https:\/\/refinepackaging.com\/blog\/product-packaging-design\/\"><span style=\"font-weight: 400;\">product packaging design<\/span><\/a><span style=\"font-weight: 400;\"> can be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about just how disparate those two brands are &#8211; one is luxury jewelry, and the other is fast food. Two completely different packages for two totally different segments. And yet they both manage to evoke equal amounts of joy and happiness in the individual who opens it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is indeed why taking the time to carefully consider and curate your brand&#8217;s packaging matters. Not just for the impression it makes in <\/span><b>unboxing videos<\/b><span style=\"font-weight: 400;\"> but the impression it can create over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, that great initial impression and perceived value ultimately build into a consumer wanting to share that experience with others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we already touted when discussing reaching an audience, unboxers, are just itching to tell their friends and followers about the fabulous new thingamajig they bought or the life-altering encounter they had. And that&#8217;s regardless if they&#8217;re just regular consumers or full-time influencers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, they detail the bad experiences too. But that&#8217;s why it&#8217;s so vital to give your packaging the attention it deserves.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more time and effort you dedicate to getting it right, the more loyal and dedicated customer base you&#8217;re likely to build.<\/span><\/p>\n<h3><b>Really, Your Packaging Matters That Much<\/b><\/h3>\n<div class=\"thumbnail\"><img decoding=\"async\" width=\"1800\" height=\"1800\" class=\"aligncenter size-full wp-image-1854\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/branded-unboxing-experience-packaging.jpg\" alt=\"branded unboxing experience packaging\" srcset=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/branded-unboxing-experience-packaging.jpg 1800w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/branded-unboxing-experience-packaging-692x692.jpg 692w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/branded-unboxing-experience-packaging-1024x1024.jpg 1024w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/branded-unboxing-experience-packaging-768x768.jpg 768w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/branded-unboxing-experience-packaging-1536x1536.jpg 1536w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/branded-unboxing-experience-packaging-60x60.jpg 60w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/branded-unboxing-experience-packaging-86x86.jpg 86w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/div>\n<div>\u00a0<\/div>\n<div>\n<p><span style=\"font-weight: 400;\">I&#8217;ll admit \u2013 I love getting a beautiful package waiting at my doorstep \u2013 but most of us still enjoy the vicarious thrill of watching someone else open a box and feel the mounting excitement as we see them tear off the layers to find out what&#8217;s inside.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we noted, it&#8217;s almost like Christmas morning. <\/span><b>This thrill is part of what&#8217;s driving the explosion of unboxing videos.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">But people don&#8217;t want to share any old experience. <\/span><a href=\"https:\/\/dotcomdist.com\/2013-eCommerce-Packaging-Survey\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">A Dotcom Distribution<\/span><\/a><span style=\"font-weight: 400;\"> study found that nearly 40% would share an image of an online order on social media <\/span><i><span style=\"font-weight: 400;\">if it came in a unique package<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a <\/span><b>branded packaging experience<\/b><span style=\"font-weight: 400;\"> \u2013 you can create a memorable, shareable experience, so you stand out from the crowd and see your products turning up in those coveted unboxing videos.\u00a0\u00a0<\/span><\/p>\n<h2><b>How to Master the Unboxing Experience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are a number of ways to make your branded packaging experience stand out through clever <\/span><a href=\"https:\/\/refinepackaging.com\/blog\/box-design\/\"><span style=\"font-weight: 400;\">box design<\/span><\/a><span style=\"font-weight: 400;\">. That being said, having a stand out package isn\u2019t the same as providing a killer <\/span><b>product unboxing experience<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You know that the presentation and packaging of your products counts. Slapping your merchandise in a plain, brown box isn\u2019t going to cut it.<\/span><\/p>\n<p><b>Here are some tips on getting on board the unboxing trend and leveraging this effective marketing tactic:<\/b><\/p>\n<h3><b>1. Engage All The Senses to Create a Memorable Experience<\/b><\/h3>\n<\/div>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-899 size-full\" title=\"Engage Senses Smell Sight Sound\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/engage-senses-smell-sight-sound.png\" alt=\"Engages Senses Smell Sight Sound\" width=\"975\" height=\"650\" srcset=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/engage-senses-smell-sight-sound.png 975w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/engage-senses-smell-sight-sound-966x644.png 966w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/engage-senses-smell-sight-sound-768x512.png 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With online orders, you have fewer touchpoints to impress your customers than with a physical store. By contrast, in a physical store, <\/span><b>most of your senses<\/b><span style=\"font-weight: 400;\"> are involved in the shopping experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a physical store, your eyes see how the merchandise is displayed, your ears pick up the background music setting the mood, your nostrils are no doubt picking up various scents \u2013 perhaps perfume, or coffee, or something floral \u2013 <\/span><i><span style=\"font-weight: 400;\">and of course you\u2019re able to physically touch all of the different textures in the store<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s difficult to replicate an in-store shopping experience in a box, but you still need to make an effort to engage your customers, especially for <\/span><a href=\"https:\/\/refinepackaging.com\/blog\/ecommerce-packaging\/\"><span style=\"font-weight: 400;\">ecommerce packaging<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><b>So, try to appeal to their senses.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use textures to add a little glam to your custom packaging, or a piece of candy to keep it playful. And obviously you want your products to look good.\u00a0 <\/span><i><span style=\"font-weight: 400;\">Make sure the contents of your box are thoughtfully arranged<\/span><\/i><span style=\"font-weight: 400;\"> and not just casually tossed in there.<\/span><\/p>\n<h3><b>2. Personalize The Packaging Experience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Everyone likes to feel special and appreciated, so make a point of recognizing your customers.\u00a0\u00a0<\/span><\/p>\n<p><b>It can be as simple as using your customer\u2019s name or acknowledging a prior order.<\/b><span style=\"font-weight: 400;\"> If they\u2019re a repeat customer, include a coupon offering discounts for future purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even before the physical package arrives, you can give your customers that personal touch.\u00a0 Let them know the status of their order, like when it\u2019s shipped or expected to be delivered.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People appreciate communication and a simple email can help build up anticipation for the impending delivery.<\/span><\/p>\n<h3><b>3. Use Creative Branded Packaging<\/b><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-900 size-full\" title=\"Creative Custom Packaging\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/creative-custom-packaging.png\" alt=\"Creative Custom Packaging\" width=\"949\" height=\"531\" srcset=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/creative-custom-packaging.png 949w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/creative-custom-packaging-768x430.png 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">No one&#8217;s going to be excited about watching someone open a boring, no-frills package. Try making it unique so that it will stick in people&#8217;s minds.\u00a0<\/span><\/p>\n<p><b>Start with an interesting, branded <\/b><a href=\"https:\/\/refinepackaging.com\/blog\/product-packaging-design\/\"><b>packaging design<\/b><\/a><b> on the shipping box.<\/b><span style=\"font-weight: 400;\"> You can have your logo printed on the box or use more affordable options, such as logo stickers, branded packing tape, or a logo stamp.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From there, don&#8217;t be afraid to kick things up a notch. Cosmetics brand Glossier employs recycled pink bubble wrap and a bevy of stickers to wow their clients through unique <\/span><a href=\"https:\/\/refinepackaging.com\/blog\/cosmetic-packaging-design\/\"><span style=\"font-weight: 400;\">cosmetic packaging design<\/span><\/a><span style=\"font-weight: 400;\"> to reinforce their brand identity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Loot Crate, a subscription box brand for gamers and pop culture aficionados, specifically tailor their contents to a fan&#8217;s exacting standards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beer Cartel, an online craft beer store based in Australia, has a beer advent calendar that is fridge friendly and allows fans to sample their favorite brews throughout the month of December.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, we get that might not be everyone&#8217;s cup, err, pint of tea. It does reinforce that for your branded packaging to make an impact, it should be tailored to your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, it&#8217;s about the experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want to build up excitement and have the person doing the unboxing take their time. <\/span><b>Try to make it gift-like. <\/b><span style=\"font-weight: 400;\">Don&#8217;t forget about fillers for protection and added style, so long as this fits within your chosen <\/span><a href=\"https:\/\/refinepackaging.com\/blog\/box-sizes-how-to-measure-a-box\/\"><span style=\"font-weight: 400;\">box size<\/span><\/a><span style=\"font-weight: 400;\">. Use fillers, such as foam inserts, paper sleeves, or tissue paper, which can add an extra level of excitement.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">You can even give your customers tips for the perfect product unboxing experience.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">But don&#8217;t go overboard. You don&#8217;t want your customers stuck with undue waste.<\/span><\/p>\n<h3><b>4. Include Freebies for Gift-Like Product Unboxing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your customers will be excited if they open their package and find some unexpected goodies to start their packaging experience. And they don&#8217;t have to be big.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try including some of these freebie items:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Product samples:<\/b><span style=\"font-weight: 400;\"> Offer a discount on the full-size product, which can lead to future sales.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Logo stickers or magnets:<\/b><span style=\"font-weight: 400;\"> Someone may stick it on their laptop, or your kid may slap one on their skateboard. It all equals free advertising.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>A how-to book relevant to your product:<\/b><span style=\"font-weight: 400;\"> If you&#8217;re selling plants, try including a slick booklet with growing tips.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Including a small gift is an easy way to get some bang for your buck. Something as simple as a bookmark can go a long way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I recently ordered a book from an online bookstore, Wordery. Included was a bookmark with the company&#8217;s name and the hashtag #happyreading on the back.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-901 size-full\" title=\"Include Freebies Packaging Bookmark\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/include-freebies-packaging-bookmark.png\" alt=\"Include Freebies Packaging Bookmark\" width=\"975\" height=\"269\" srcset=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/include-freebies-packaging-bookmark.png 975w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/include-freebies-packaging-bookmark-966x267.png 966w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/include-freebies-packaging-bookmark-768x212.png 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><b>Talk about clever advertising.<\/b><span style=\"font-weight: 400;\"> I slipped the free bookmark into the book I\u2019m reading and\u00a0 now everytime I open the book, I catch a glimpse of the company\u2019s logo \u2013 which keeps it front and center in my mind. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>5. Make It Easy-To-Open<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ever excitedly tear into your package to realize your long-awaited item is encased in <\/span><i><span style=\"font-weight: 400;\">heavy plastic that\u2019s almost impossible to free, short of using the jaws of life<\/span><\/i><span style=\"font-weight: 400;\">? Yeah, me too. And let me tell you, the product was almost not worth the frustration of opening it.\u00a0<\/span><\/p>\n<p><b>No one wants to watch a video of someone having difficulty opening their package.\u00a0\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Potential customers will likely think twice before placing an order. Your items need protection, <\/span><i><span style=\"font-weight: 400;\">but make a point of using easy-to-open <\/span><\/i><a href=\"https:\/\/refinepackaging.com\"><i><span style=\"font-weight: 400;\">custom boxes<\/span><\/i><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/refinepackaging.com\/mailer-boxes\/\"><span style=\"font-weight: 400;\">Mailer boxes<\/span><\/a><span style=\"font-weight: 400;\">, which are often used for subscription boxes, offer good protection, a branded design, and are easy to open. <\/span><a href=\"https:\/\/refinepackaging.com\/blog\/carton-boxes\/\"><span style=\"font-weight: 400;\">Carton boxes<\/span><\/a><span style=\"font-weight: 400;\"> are typically used for most items you\u2019re familiar with, including everything from toothpaste or cereal. More robust packaging often ships in <\/span><a href=\"https:\/\/refinepackaging.com\/corrugated-boxes\/\"><span style=\"font-weight: 400;\">corrugated boxes<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>6. Get People To Share<\/b><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-903 size-full\" title=\"Promote Social Media Shares\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/promote-social-media-shares.jpg\" alt=\"Promote Social Media Shares\" width=\"2534\" height=\"1500\" srcset=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/promote-social-media-shares.jpg 2534w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/promote-social-media-shares-966x572.jpg 966w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/promote-social-media-shares-1024x606.jpg 1024w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/promote-social-media-shares-768x455.jpg 768w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/promote-social-media-shares-1536x909.jpg 1536w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/promote-social-media-shares-2048x1212.jpg 2048w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Some people may not think to post their unboxing pic or video, but maybe you can convince them with a little encouragement.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try using hashtags to promote <\/span><a href=\"https:\/\/refinepackaging.com\/blog\/packaging-social-media-shareable\/\"><span style=\"font-weight: 400;\">social media sharing for your products and packaging<\/span><\/a><span style=\"font-weight: 400;\">, or put social media URLs on your box to get the conversation started. You could even try offering giveaways to build up hype for branded hashtags.\u00a0<\/span><\/p>\n<h2><b>Find Packaging Design Inspiration and Get Creative<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">First, we suggest returning to that YouTube search and watching some of the more popular unboxing videos. Take note of what works, what doesn&#8217;t, and what certain brands do to stand out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pay particular attention to the everyday consumer and their reactions as they go through the <\/span><b>unboxing process<\/b><span style=\"font-weight: 400;\"> (influencers too, but recognize they are often paid or rewarded for their enthusiasm).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notice spots where certain types of packaging might trip them up during the experience. What colors and schemes shine through, and which ones might give off a less than a stellar vibe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond the videos, though, research great custom packaging in general. <\/span><a href=\"https:\/\/refinepackaging.com\/blog\/packaging-design-inspiration\/\"><span style=\"font-weight: 400;\">Inspiration for great packaging<\/span><\/a><span style=\"font-weight: 400;\"> is everywhere. We touched on some prominent big-name companies early on but also looked at a few smaller brands too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Discover what excites you when you place an order and open the box up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do any of your competitors invoke strong feelings with their customers? Good or bad? If so, what do they get right and get wrong? How can you improve your own standing or take advantage of where they might fall short?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are all questions to ask and research as your work to develop your packaging (and, for that matter, your brand identity).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a couple more ways to take some initiative in your packaging to get your products unboxed and have people take notice.<\/span><\/p>\n<h2><b>Promote Brand Awareness<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Earlier, we highlighted how packaging could help you build your brand&#8217;s identity. But it takes plenty of leg work to craft that identity and get people to pay attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we mentioned, to excite interest in your products, your <\/span><a href=\"https:\/\/refinepackaging.com\/blog\/product-packaging-design\/\"><span style=\"font-weight: 400;\">packaging design<\/span><\/a><span style=\"font-weight: 400;\"> needs to reflect your brand and values. Sure, your logo should be present, and custom colors represented in your packaging, but promoting your brand goes further than that.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also helps customers to know that there are real people behind the brand. So, include some information on how your products are developed, or share your story.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take, for instance, Annie&#8217;s. <img decoding=\"async\" class=\"alignright wp-image-902\" title=\"Annie's Brand Awareness Stories\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/annies-brand-awareness-stories.png\" alt=\"Annie's Brand Awareness Stories\" width=\"284\" height=\"500\" srcset=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/annies-brand-awareness-stories.png 502w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2018\/08\/annies-brand-awareness-stories-393x692.png 393w\" sizes=\"(max-width: 284px) 100vw, 284px\" \/>On the back of their mac and cheese boxes, they have a little blurb telling how, when they first started out, the founders hand-addressed every mail-ordered case and drove them to the local post office in their two-door Volkswagen. Stories like this make it easier to relate to a company.<\/span><\/p>\n<p><b>Another way to pump up your brand recognition is to grab the attention of an influencer.<\/b><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recall that influencers have large audiences. Some of the most sought after have a massive reach. An unboxing would get your product in front of a lot of eyes. You may get lucky, and an influencer discovers your product on their own, but more than likely, you&#8217;ll have to seek them out.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind, the influencer may not be familiar with your product, so include an explanation, <\/span><a href=\"https:\/\/refinepackaging.com\/blog\/product-photography\/\"><span style=\"font-weight: 400;\">some product photos<\/span><\/a><span style=\"font-weight: 400;\">, or a media kit. And a small gift for their time will no doubt be appreciated.<\/span><\/p>\n<h2><b>Do It Yourself<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One final note that goes beyond your packaging is for your brand to create its own unboxing experience videos. That&#8217;s right, you can do it yourself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, a number of brands are choosing to capitalize on unboxing video&#8217;s popularity without waiting for enthusiastic consumers to create their own.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it&#8217;s through a partnership with the right influencer or producing something in-house, you can build entire campaigns around your brand&#8217;s packaging and unboxing experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Numerous big-name companies have already found great success in doing so. Names like Apple, McDonald&#8217;s, Nike, Samsung, and Walmart all have proven successful in crafting <\/span><b>viral unboxing campaigns<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part is that you can tailor these videos specifically to your brand&#8217;s needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to feature a new product? Unbox it. Highlight upcoming promotions? Center them around an unboxing. Explore how a product works or its features and benefits? Yep, you guessed it, make it an unboxing experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, your <\/span><a href=\"https:\/\/refinepackaging.com\"><span style=\"font-weight: 400;\">custom printed boxes<\/span><\/a><span style=\"font-weight: 400;\"> or packaging is just one step in the overall brand experience you create for your customers. If you&#8217;ve got great designs, an enjoyable experience, and want to show it all off, don&#8217;t wait for someone else to do it.<\/span><\/p>\n<h2><b>Unbox Away!<\/b><\/h2>\n<p><b>Unboxing videos are a great way to generate buzz about your products. <\/b><span style=\"font-weight: 400;\">You can even use customer&#8217;s unboxing videos for your own marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The great thing is that your packaging is merely the jumping-off point for what an unboxing video might lead to down the road. Brand recognition. Free exposure. Untapped audiences. Loyal customers. Viral videos. More sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That last one sounds particularly good, doesn&#8217;t it?<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">But you have to get noticed first.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">So take some time to consider the details of your custom packaging that will get people excited to share their unboxing experiences with the world.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for some free advertising, where your customers do all of the marketing for you?\u00a0\u00a0 Savvy marketers know that social sharing is the way to go. And what better way to generate excitement about your products than to jump aboard the unboxing trend. If you\u2019re on social media at all, you\u2019ve probably seen \u2013 or [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1001,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,76,79,89,85,82,2],"tags":[],"class_list":["post-896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-box-customization","category-box-design","category-ecommerce","category-featured","category-inspiration","category-retail-packaging","category-step-by-step-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Master The Unboxing Experience: Ultimate Guide (Jan. 2025)<\/title>\n<meta name=\"description\" content=\"Unboxing has become incredibly popular. So how can you master the unboxing experience? It starts with branded packaging. 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