{"id":887,"date":"2018-08-16T11:04:29","date_gmt":"2018-08-16T15:04:29","guid":{"rendered":"https:\/\/refinepackaging.com\/?p=887"},"modified":"2025-01-02T07:10:53","modified_gmt":"2025-01-02T12:10:53","slug":"ways-to-make-product-packaging-pop","status":"publish","type":"post","link":"https:\/\/refinepackaging.com\/blog\/ways-to-make-product-packaging-pop\/","title":{"rendered":"7 Affordable Ways to Make Your Product Packaging Pop"},"content":{"rendered":"

In 2021, consumers spent a whopping $870.78 billion on the web<\/a>.<\/p>\n

That\u2019s up from $453 billion just 4 years earlier. Suffice it to say, packages are being dropped off on front porches at an astonishing rate<\/em>.<\/p>\n

As a retailer, you want your product packages to stand out and get noticed.<\/strong><\/p>\n

A boring brown box isn\u2019t going to cut it anymore. With all of the competition out there, customers are taking notice of something that used to be considered a mundane practicality\u2014the packaging of products<\/em>.<\/p>\n

With an online order, your customers have fewer opportunities than in a physical store to interact with your brand, product, and service. So, you really have to impress with your shipping box<\/strong> and all the added elements inside.<\/p>\n

It boils down to your customers wanting an experience that makes them feel special<\/em>.<\/p>\n

So inject a little glamour, some mystery, or maybe some irreverent humor into your packaging. The key is to make it a memorable unboxing experience<\/a> for your customers.<\/p>\n

Here are 7 ways to get your packaging noticed:<\/strong><\/p>\n

#1: Start With Your Box<\/strong>
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Simple as it sounds, it really does all start with the box.<\/p>\n

Your shipping box is not just a way to get your merchandise to your customer, but it\u2019s a way to promote your overall brand experience<\/strong>. Do it right and your customers will take notice.<\/p>\n

Begin with the outer packaging. Your shipping box is your workhorse \u2013 It has a practical purpose and needs to be sturdy. But that doesn\u2019t mean you can\u2019t have a little fun with it<\/em>.\u00a0 Try using the sides of your box to add some eye-catching graphics or clever copy.<\/p>\n

There are plenty of options when it comes to customizing your packaging. I\u2019ve written a step-by-step guide to custom boxes and branded packaging<\/a>, so go read that article for more details on getting started. I\u2019ll keep it brief here.<\/p>\n

You can digitally print your design or logo directly on the box, or you can choose less expensive options too. Options include custom stamps, where you can add your logo or other style elements to any size box, or roller stamps that make it look like your box is covered in ribbons.<\/p>\n

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Custom Printed Medicine Packaging Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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Custom Hanger Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n <\/span>\n\n <\/div>\n\n<\/div><\/span><\/p>\n

#2: Promote Your Brand<\/strong><\/h2>\n

No matter what business you\u2019re in \u2013 whether you\u2019re selling high-end cosmetics, computer parts, kid\u2019s apparel, or discount mattresses \u2013 you want people to remember your brand. Branded packaging<\/a> is a great way to reinforce your brand image.<\/strong><\/p>\n

There are many options to include your logo, at all price points. Logo-printing options include simple logo placement on one side, or a design covering all sides, like Trunk Club<\/em> uses for their packaging. You can go with custom retail boxes<\/a>, stickers, ribbons, gloss, custom tape and much more.<\/p>\n

The point is to get your brand front and center.<\/p>\n

#3 Make Your Packaging Personal<\/strong><\/h2>\n

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\"Personalize<\/p>\n

It depends on what you\u2019re selling, but you want to tailor the overall shopping experience to your ideal customer. Figure out who your ideal customer is, by asking yourself questions like:<\/span><\/p>\n

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