{"id":5379,"date":"2024-03-13T12:14:56","date_gmt":"2024-03-13T16:14:56","guid":{"rendered":"https:\/\/refinepackaging.com\/?p=5379"},"modified":"2025-06-16T22:51:25","modified_gmt":"2025-06-17T02:51:25","slug":"how-to-create-pr-packages","status":"publish","type":"post","link":"https:\/\/refinepackaging.com\/blog\/how-to-create-pr-packages\/","title":{"rendered":"How to Create PR Packages (And Make Them Successful)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #012C44;color:#012C44\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #012C44;color:#012C44\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/refinepackaging.com\/blog\/how-to-create-pr-packages\/#whats-a-pr-package\" title=\"What\u2019s a PR Package?\">What\u2019s a PR Package?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/refinepackaging.com\/blog\/how-to-create-pr-packages\/#how-a-pr-package-benefits-influencers\" title=\"How a PR Package Benefits Influencers\">How a PR Package Benefits Influencers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/refinepackaging.com\/blog\/how-to-create-pr-packages\/#key-considerations-before-making-a-public-relations-package\" title=\"Key Considerations Before Making a Public Relations Package\">Key Considerations Before Making a Public Relations Package<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/refinepackaging.com\/blog\/how-to-create-pr-packages\/#weighing-the-pros-and-cons-of-a-pr-box\" title=\"Weighing the Pros and Cons of a PR Box\u00a0\">Weighing the Pros and Cons of a PR Box\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/refinepackaging.com\/blog\/how-to-create-pr-packages\/#how-to-make-a-custom-pr-package\" title=\"How to Make a Custom PR Package\">How to Make a Custom PR Package<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/refinepackaging.com\/blog\/how-to-create-pr-packages\/#what-is-pr-packaging-for-influencer-marketing-campaigns\" title=\"What Is PR Packaging for Influencer Marketing Campaigns?\">What Is PR Packaging for Influencer Marketing Campaigns?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/refinepackaging.com\/blog\/how-to-create-pr-packages\/#craft-memorable-custom-pr-packaging-for-every-need\" title=\"Craft Memorable Custom PR Packaging for Every Need\">Craft Memorable Custom PR Packaging for Every Need<\/a><\/li><\/ul><\/nav><\/div>\n<p><b>Quick Take: How to Create PR Packages<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Creating effective PR packages means combining standout design with thoughtful presentation to leave a lasting impression. Start by identifying your target recipients (influencers, media, partners), curating the right mix of products, and choosing packaging that reflects your brand.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Know your audience: Tailor the package to their interests<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pick hero products: Focus on bestsellers or new launches<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add storytelling: Include a product guide or brand card<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalize it: Handwritten notes or custom touches go a long way<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritize presentation: Use branded boxes, tissue paper, and inserts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep it Instagrammable: Make the unboxing experience share-worthy<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Refine Packaging helps brands create custom PR boxes that look polished and professional. They offer design support, premium finishes, and low MOQs\u2014making it easy for brands of all sizes to deliver impactful influencer and media kits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/refinepackaging.com\/get-free-quote\/\"><strong>Get a Free Quote<\/strong><\/a><\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Content creators and influencers are transforming how consumers perceive, discover, and learn more about a brand. They also play a major role in how today\u2019s shoppers make purchasing decisions, with<\/span> <a href=\"https:\/\/www.prnewswire.com\/news-releases\/37-of-consumers-trust-social-media-influencers-over-brands-301538111.html\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">13%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers looking to influencers to inform their purchases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly,<\/span> <a href=\"https:\/\/www.marketingdive.com\/news\/influencer-marketing-success-matter-study-2023\/643310\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">69% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> are more likely to trust the opinion of influencers and loved ones over brand messaging. Furthermore, influencers direct<\/span> <a href=\"https:\/\/www.prnewswire.com\/news-releases\/37-of-consumers-trust-social-media-influencers-over-brands-301538111.html\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">28% of buyers<\/span><\/a><span style=\"font-weight: 400;\"> to discovering new brands and products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what are we getting at?<\/span><\/p>\n<p><b>Influencer marketing campaigns are powerful methods for brands to gain online exposure, boost brand awareness, reach a wider audience, boost brand visibility, drive sales, spark conversations, and stand out.<\/b><span style=\"font-weight: 400;\"> One way for brands to build relationships with influencers and gain organic exposure is by sending out PR packages.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"whats-a-pr-package\"><\/span><b>What\u2019s a PR Package?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, <\/span><b>what are PR packages<\/b><span style=\"font-weight: 400;\">? They\u2019re probably just boxes, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, not exactly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Public relations boxes, or <\/span><b>PR packages for influencers,<\/b><span style=\"font-weight: 400;\"> are carefully curated packages that contain a selection of your products. These free products are then sent to influencers to showcase your brand and highlight your unique selling points.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands send PR packages to influencers to encourage them to share their products with their audience. By collaborating with influencers, brands see a 15x increase in reach and<\/span> <a href=\"https:\/\/emplifi.io\/resources\/blog\/micro-influencers-vs-macro-influencers?utm_source=socialbakers.com\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">a 4.9x increase in engagement<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>A well-made PR package can pique an influencer&#8217;s interest enough to showcase your products to their audience via unboxing videos, product reviews, and social media posts.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Compared to traditional advertising methods, social media is a more powerful tool for driving sales. In the US,<\/span> <a href=\"https:\/\/www.retailtouchpoints.com\/resources\/76-of-consumers-buy-products-seen-in-social-media-posts\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">76% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> purchase a product after seeing it featured in an influencer\u2019s social media post. Recognizable or creative packaging easily seen in influencer content <\/span><a href=\"https:\/\/refinepackaging.com\/blog\/how-custom-packaging-drives-sales\/\"><span style=\"font-weight: 400;\">also helps boost sales<\/span><\/a><span style=\"font-weight: 400;\">, which can be done through <a href=\"https:\/\/refinepackaging.com\/\">custom packaging<\/a>.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-a-pr-package-benefits-influencers\"><\/span><b>How a PR Package Benefits Influencers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sending a <\/span><b>PR package <\/b><span style=\"font-weight: 400;\">is a win-win situation for both brands and influencers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from gaining access to a brand\u2019s latest products, influencers can use PR packages to create and share social media content with their target audience. When you send PR packages to influencers, you allow them to have firsthand experience with your products. Influencers can take this as an opportunity to share this experience with their audience for content.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-considerations-before-making-a-public-relations-package\"><\/span><b>Key Considerations Before Making a Public Relations Package<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5376\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Key-Considerations-Before-Making-a-Public-Relations-Package-goals-influencers-budget-tracking.jpeg\" alt=\"Key Considerations Before Making a Public Relations Package goals influencers budget tracking\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Key-Considerations-Before-Making-a-Public-Relations-Package-goals-influencers-budget-tracking.jpeg 1500w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Key-Considerations-Before-Making-a-Public-Relations-Package-goals-influencers-budget-tracking-966x644.jpeg 966w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Key-Considerations-Before-Making-a-Public-Relations-Package-goals-influencers-budget-tracking-1024x683.jpeg 1024w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Key-Considerations-Before-Making-a-Public-Relations-Package-goals-influencers-budget-tracking-768x512.jpeg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Before creating a custom <\/span><b>influencer PR package<\/b><span style=\"font-weight: 400;\">, you need to lay the groundwork for an effective PR package.<\/span><\/p>\n<h3><b>1. Define Your Goals<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Impactful influencer marketing efforts often begin with knowing what you want to achieve with your PR boxes. Do you want to cultivate brand loyalty, drum up excitement for an upcoming product launch, grow your brand\u2019s reach, or increase engagement on various social media platforms?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For<\/span> <a href=\"https:\/\/refinepackaging.com\/blog\/small-business-packaging\/\"><span style=\"font-weight: 400;\">small businesses<\/span><\/a><span style=\"font-weight: 400;\">, sending out PR boxes to influencers can be an effective way to start building brand awareness and product visibility. They\u2019re sharing your brand with their audience on social media through reviews, photos, or videos.<\/span><\/p>\n<h3><b>2. Find Influencers Who Align with Your Brand<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Finding suitable influencers to send a <\/span><b>PR package <\/b><span style=\"font-weight: 400;\">to is crucial for several reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencers control what gets relayed to your target market through their social media content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They can help you achieve specific goals. For example, if they happen to have a larger following, this may help increase brand awareness. If they have a smaller but very loyal following, they can potentially boost your engagement. Micro-influencers, for instance, can drum up<\/span> <a href=\"https:\/\/www.meltwater.com\/en\/blog\/influencer-marketing-statistics\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">60% more engagement<\/span><\/a><span style=\"font-weight: 400;\"> compared to their bigger counterparts.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When choosing influencers to send a <\/span><b>PR package <\/b><span style=\"font-weight: 400;\">to, consider their relevance in relation to your objectives, whether their values align with your brand, the size of their following, if you share the same audience, and their average engagement rate. Once you\u2019ve found the right candidates, get in touch with them properly via email or direct message on any of their preferred social media channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll then need to onboard your influencers to make sure that they understand what you\u2019re trying to achieve with your <\/span><b>PR package<\/b><span style=\"font-weight: 400;\"> and what you want from them. If you don\u2019t know what to put inside a <\/span><b>PR package<\/b><span style=\"font-weight: 400;\">, consider asking the influencer for their preferences.<\/span><\/p>\n<h3><b>3. Set Your Budget<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">How much can you spend on PR packages? You need to take into account factors such as the number of influencers you\u2019ll be working with, the value of your products, and shipping costs. You also need to consider <\/span><b>how to get a PR box<\/b><span style=\"font-weight: 400;\">, as well as the cost of the packaging.<\/span><\/p>\n<h3><b>4. Track Your Campaign<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Monitoring your PR<\/span> <a href=\"https:\/\/refinepackaging.com\/blog\/increase-ad-campaign-roi-packaging\/\"><span style=\"font-weight: 400;\">package campaign<\/span><\/a><span style=\"font-weight: 400;\"> is crucial because it lets you know whether or not you were able to fulfill your objectives. Here, data is your friend. You need to measure the success of your <\/span><b>PR package <\/b><span style=\"font-weight: 400;\">strategy using metrics like brand mentions, sales, brand engagement, and impressions, which provide valuable insights into your PR packages\u2019 performance.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"weighing-the-pros-and-cons-of-a-pr-box\"><\/span><b>Weighing the Pros and Cons of a PR Box\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve covered the basics of what a <\/span><b>PR package<\/b><span style=\"font-weight: 400;\"> is, including the <\/span><b>PR package meaning <\/b><span style=\"font-weight: 400;\">and key considerations, let\u2019s take a closer look at the pros and cons of a <\/span><b>PR package<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p><b>Pros<\/b><\/p>\n<\/td>\n<td>\n<p><b>Cons<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">You can personalize your <\/span><b>PR package <\/b><span style=\"font-weight: 400;\">in a number of ways, from including a handwritten note to adding a personal touch to adding the influencer\u2019s name on the box. You can even include helpful resources like media kits or a press release to help influencers learn more about your brand.<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">A <\/span><b>PR package <\/b><span style=\"font-weight: 400;\">can potentially be costly. Aside from the box itself, you need to consider additional packing materials like packaging paper.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Plenty of packaging options. Custom boxes come in various shapes, sizes, and styles, from telescopic boxes to those with a magnetic hinged closure.<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">If you\u2019re not using eco-friendly packaging for your <\/span><b>PR package<\/b><span style=\"font-weight: 400;\">, this can potentially have a significant environmental cost.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">A custom <\/span><b>PR package <\/b><span style=\"font-weight: 400;\">provides you with several branding opportunities.<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">It\u2019s crucial to get your packaging right<\/span><b>. <\/b><span style=\"font-weight: 400;\">Excessive packaging, such as crinkle paper, using large boxes for smaller items, or \u201cextra\u201d designs that might make it difficult for influencers to open the box, can potentially drive influencers away.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"how-to-make-a-custom-pr-package\"><\/span><b>How to Make a Custom PR Package<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creating an impactful <\/span><b>PR package<\/b><span style=\"font-weight: 400;\"> is an art form. <\/span><b>You need to utilize an effective<\/b> <b>design, select the right products, be strategic with how you stage the items, and consider how the influencer will<\/b> <a href=\"https:\/\/refinepackaging.com\/blog\/unboxing-experience\/\"><b>unbox your PR package<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">With that in mind, here are some tips and examples of how you can create the best PR packages that leave a lasting impression, cultivate positive relationships, and generate excitement.<\/span><\/p>\n<h3><b>1. Start with the right products<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The right products can excite and encourage influencers to talk about your brand and potentially increase brand visibility. This means being strategic in what you\u2019ll include in your PR packages. You have the option to send one product for influencers to review, or you can choose to bundle several other products in your <\/span><b>PR package<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When choosing what to include in the box, consider how it\u2019s going to be of value to the influencer and their followers. It also helps to think about the influencer\u2019s preferences when making your PR packages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, think about the value exchange and how it\u2019s going to be shipped. Sending a huge box filled with goods worth hundreds of dollars may not be the best option, considering that there are no guaranteed returns. Plus, your products may get damaged along the way.<\/span><\/p>\n<h3><b>2. Use the right packaging<\/b><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5372\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/use-the-right-packaging-for-pr.jpeg\" alt=\"use the right packaging for pr\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/use-the-right-packaging-for-pr.jpeg 1500w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/use-the-right-packaging-for-pr-966x644.jpeg 966w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/use-the-right-packaging-for-pr-1024x683.jpeg 1024w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/use-the-right-packaging-for-pr-768x512.jpeg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Your PR packages should look good. They should be ready for the limelight as soon as influencers receive them and create an unforgettable unboxing experience for the recipient. When it comes to PR packages, a box isn\u2019t just a box. It\u2019s also a reflection of your brand. It\u2019s crucial that you use the right packaging to ensure that your products and your brand are presented properly. Effective PR packages leverage branding, themes, and little details like getting the colors or sizes right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Custom packaging gives you the opportunity to engage influencers and leave a positive impression. Aside from packaging, you also need to think about how you\u2019re going to arrange your products. If you\u2019re packing several items, consider using<\/span> <a href=\"https:\/\/refinepackaging.com\/tablet-boxes-with-insert\/\"><span style=\"font-weight: 400;\">custom tablet boxes<\/span><\/a><span style=\"font-weight: 400;\"> that are designed to hold each item in place.<\/span><\/p>\n<h3><b>3. Customize your PR package<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Each <\/span><b>PR package <\/b><span style=\"font-weight: 400;\">should be customized for the recipient. You can print their name on the packaging and include products that are best suited for them. Something as simple as including personalized messages can also go a long way when it comes to making connections with influencers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, personalized handwritten notes can express your appreciation and gratitude for the influencer or double as a guide on how to use your products. When making a personalized note, make sure that you use the influencer\u2019s name.<\/span><\/p>\n<h3><b>4. Include a media kit<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A media kit or a press kit includes helpful information about your brand. They can also serve as product talking points, which make it easier for influencers to learn more about your products and share relevant information with their audience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-pr-packaging-for-influencer-marketing-campaigns\"><\/span><b>What Is PR Packaging for Influencer Marketing Campaigns?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>When it comes to PR packages, custom packaging can make a world of difference. <\/b><span style=\"font-weight: 400;\">Whether you\u2019re sending out<\/span> <a href=\"https:\/\/refinepackaging.com\/special-event-sample-boxes\/\"><span style=\"font-weight: 400;\">custom sample boxes for a special event<\/span><\/a><span style=\"font-weight: 400;\"> or you want to make your brand stand out with<\/span> <a href=\"https:\/\/refinepackaging.com\/rigid-loyalty-boxes\/\"><span style=\"font-weight: 400;\">luxury rigid boxes<\/span><\/a><span style=\"font-weight: 400;\"> for PR boxes, you can make a lot of impact with the right PR packaging.<\/span><\/p>\n<h3><b>How to Create an Effective PR Package: Best Practices for Creating PR Packages<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Aside from the tips mentioned above, here are some best practices for crafting custom PR packages that are worth looking into:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Don\u2019t just send out PR packages to influencers. <\/b><span style=\"font-weight: 400;\">Consider reaching out to media outlets, clients, and potential partners who specialize in your niche. Diversifying your list of recipients helps you gain brand exposure and brand recognition, especially if you get a product feature from a media outlet or are talked about by your clients on social media.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Get feedback from the recipients.<\/b><span style=\"font-weight: 400;\"> In addition to valuable insights on what you can improve, you can also get data like impressions and views. These will help you gauge the impact and effectiveness of your PR package. Send a follow-up message after two to three weeks to give influencers enough time to try out and talk about your products.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Get the timing right. <\/b><span style=\"font-weight: 400;\">While you can send a PR package at any time, it\u2019s best to be strategic with your timing. For example, sending a PR package to coincide with a product launch or other major event can help you gain extra publicity.<\/span><\/li>\n<\/ul>\n<h3><b>How to Get PR Packages if You\u2019re an Influencer<\/b><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5375\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/How-to-Get-PR-Packages-if-Youre-an-Influencer.jpeg\" alt=\"How to Get PR Packages if You\u2019re an Influencer\" width=\"1500\" height=\"1085\" srcset=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/How-to-Get-PR-Packages-if-Youre-an-Influencer.jpeg 1500w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/How-to-Get-PR-Packages-if-Youre-an-Influencer-957x692.jpeg 957w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/How-to-Get-PR-Packages-if-Youre-an-Influencer-1024x741.jpeg 1024w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/How-to-Get-PR-Packages-if-Youre-an-Influencer-768x556.jpeg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Getting influencer PR packages requires influencers to build positive relationships with brands and<\/span> <a href=\"https:\/\/www.youtube.com\/watch?v=HncScdgLb1M\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">get on their PR list<\/span><\/a><span style=\"font-weight: 400;\">. Aside from actively engaging with the brands you\u2019re interested in on social media, you need to have a strong online presence and show your loyalty to the brand. You\u2019ll also need to create high-quality, engaging, and relevant content that resonates with your audience and aligns with the objectives or interests of your favorite brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider reaching out to brands with a personalized pitch through email or social media. Let them know that you\u2019re using their product and tag them in your posts so they have the chance to get to know you. Alternatively, you can get in touch with PR agencies, join influencer programs, or attend brand or industry events.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"craft-memorable-custom-pr-packaging-for-every-need\"><\/span><b>Craft Memorable Custom PR Packaging for Every Need<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5373\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Craft-Memorable-Custom-PR-Packaging-for-Every-Need.jpeg\" alt=\"Craft Memorable Custom PR Packaging for Every Need\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Craft-Memorable-Custom-PR-Packaging-for-Every-Need.jpeg 1500w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Craft-Memorable-Custom-PR-Packaging-for-Every-Need-966x644.jpeg 966w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Craft-Memorable-Custom-PR-Packaging-for-Every-Need-1024x683.jpeg 1024w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Craft-Memorable-Custom-PR-Packaging-for-Every-Need-768x512.jpeg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><a href=\"https:\/\/refinepackaging.com\/\"><span style=\"font-weight: 400;\">Refine Packaging<\/span><\/a><span style=\"font-weight: 400;\">, we help bring your unique influencer packaging ideas to life, whether you\u2019re a small business or a large enterprise. We only use high-quality materials, paired with our expertise in custom boxes and packaging design, to create PR packages that have great visual appeal, clearly convey your brand\u2019s message, and boost brand recognition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explore our wide range of<\/span> <a href=\"https:\/\/refinepackaging.com\/custom-promotional-presentation-boxes\/\"><span style=\"font-weight: 400;\">custom presentation and promotional packaging boxes<\/span><\/a><span style=\"font-weight: 400;\"> today. <\/span><a href=\"https:\/\/refinepackaging.com\/get-free-quote\/\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> for help creating your next PR package. With super fast production times, affordable pricing, and a sky\u2019s the limit attitude, we\u2019ll help you turn your custom packaging into a competitive differentiator without breaking a sweat.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick Take: How to Create PR Packages Creating effective PR packages means combining standout design with thoughtful presentation to leave a lasting impression. Start by identifying your target recipients (influencers, media, partners), curating the right mix of products, and choosing packaging that reflects your brand. Know your audience: Tailor the package to their interests Pick [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5374,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,76,88,81,83,77,79,86,80,85,84,78,82],"tags":[],"class_list":["post-5379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-box-customization","category-box-design","category-branding","category-corrugated-packaging","category-cosmetic-packaging","category-eco-friendly-packaging","category-ecommerce","category-finishes-fabrication","category-folding-cartons","category-inspiration","category-labels-inserts","category-packaging-glossary","category-retail-packaging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create PR Packages (And Make Them Successful)<\/title>\n<meta name=\"description\" content=\"Sending out PR packages to influencers or celebrities can help build brand awareness and boost sales. 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