{"id":5362,"date":"2024-03-13T12:14:34","date_gmt":"2024-03-13T16:14:34","guid":{"rendered":"https:\/\/refinepackaging.com\/?p=5362"},"modified":"2025-01-02T06:33:12","modified_gmt":"2025-01-02T11:33:12","slug":"how-to-use-qr-codes-packaging","status":"publish","type":"post","link":"https:\/\/refinepackaging.com\/blog\/how-to-use-qr-codes-packaging\/","title":{"rendered":"How to Use QR Codes for Smarter Product Packaging (5 Examples)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #012C44;color:#012C44\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #012C44;color:#012C44\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/refinepackaging.com\/blog\/how-to-use-qr-codes-packaging\/#what-is-a-qr-code-and-how-does-it-work\" title=\"What Is a QR Code and How Does It Work?\">What Is a QR Code and How Does It Work?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/refinepackaging.com\/blog\/how-to-use-qr-codes-packaging\/#the-appeal-of-qr-codes-on-product-packaging\" title=\"The Appeal of QR Codes on Product Packaging\">The Appeal of QR Codes on Product Packaging<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/refinepackaging.com\/blog\/how-to-use-qr-codes-packaging\/#benefits-of-using-qr-codes-for-product-packaging\" title=\"Benefits of Using QR Codes for Product Packaging\">Benefits of Using QR Codes for Product Packaging<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/refinepackaging.com\/blog\/how-to-use-qr-codes-packaging\/#examples-of-qr-codes-on-product-packaging\" title=\"Examples of QR Codes on Product Packaging\">Examples of QR Codes on Product Packaging<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/refinepackaging.com\/blog\/how-to-use-qr-codes-packaging\/#actionable-tips-for-using-qr-codes-on-product-packaging\" title=\"Actionable Tips for Using QR Codes on Product Packaging\">Actionable Tips for Using QR Codes on Product Packaging<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/refinepackaging.com\/blog\/how-to-use-qr-codes-packaging\/#smarter-custom-product-packaging-made-more-accessible\" title=\"Smarter Custom Product Packaging Made More Accessible\">Smarter Custom Product Packaging Made More Accessible<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Smart packaging is changing the way we approach product packaging from both a business and consumer perspective.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As more businesses realize the potential that quick response (QR) codes bring, particularly when it comes to effectively connecting with a tech-savvy audience, we see a massive uptick in the number of QR codes being created.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mid-2023 saw a<\/span>\u00a0<a href=\"https:\/\/www.uniqode.com\/blog\/qr-code-insights\/qr-code-trends-report\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">43.20% growth in the number of QR codes<\/span><\/a><span style=\"font-weight: 400;\"> being generated. Countries that lead the QR code creation market include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">US<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Canada<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Australia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UK<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UAE<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mexico<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">India<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Singapore<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Meanwhile, countries with the highest scanning activity for QR codes include the US, India, France, Spain, Canada, and Brazil. It\u2019s projected that the number of smartphone owners using QR codes will jump to<\/span> <a href=\"https:\/\/www.businessinsider.com\/us-qr-code-user-statistics\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">99.5 million in 2025<\/span><\/a><span style=\"font-weight: 400;\">. And that\u2019s just in the US alone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, it\u2019s estimated that by 2032, the<\/span> <a href=\"https:\/\/www.globenewswire.com\/en\/news-release\/2023\/04\/05\/2642135\/0\/en\/Smart-Packaging-Market-Size-Is-Valued-At-USD-52-1-Bn-by-2032-CAGR-of-6-3.html\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">smart packaging market will grow to $52.1 billion<\/span><\/a><span style=\"font-weight: 400;\">. Key growth drivers include the increasing use of smart packaging for products in various industries like healthcare and personal care, the changing lifestyles of consumers, and the convenience and efficiency smart packaging\u2014particularly QR codes\u2014offers to consumers. Other notable factors include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The increase of devices with the capability to recognize or scan QR codes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The need for marketers to drive engagement and personalization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The need to enhance consumer experiences through interactive media, as well as more traditional channels like print ads<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Creating <a href=\"https:\/\/refinepackaging.com\/product-boxes\/\">product packaging<\/a> that stands out goes beyond design. <\/span><b>It\u2019s also about providing quick solutions and seamless experiences to your audience.<\/b><span style=\"font-weight: 400;\"> With a QR code, you can do all that and more.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-a-qr-code-and-how-does-it-work\"><\/span><b>What Is a QR Code and How Does It Work?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5364\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/What-Is-a-QR-Code-and-How-Does-It-Work-scaled.jpeg\" alt=\"What Is a QR Code and How Does It Work\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/What-Is-a-QR-Code-and-How-Does-It-Work-scaled.jpeg 2560w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/What-Is-a-QR-Code-and-How-Does-It-Work-966x644.jpeg 966w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/What-Is-a-QR-Code-and-How-Does-It-Work-1024x683.jpeg 1024w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/What-Is-a-QR-Code-and-How-Does-It-Work-768x512.jpeg 768w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/What-Is-a-QR-Code-and-How-Does-It-Work-1536x1024.jpeg 1536w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/What-Is-a-QR-Code-and-How-Does-It-Work-2048x1365.jpeg 2048w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Quick response codes are usually comprised of squares or pixels that devices like smartphones can read. <\/span><b>While initially used in the 90s to scan and track components during assembly, they now have wider applications, from downloading apps and accessing Wi-Fi networks to sending payments and accessing more detailed product information.<\/b><span style=\"font-weight: 400;\"> They can be found practically anywhere, from paper menus to product packaging.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-appeal-of-qr-codes-on-product-packaging\"><\/span><b>The Appeal of QR Codes on Product Packaging<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5365\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/The-Appeal-of-QR-Codes-on-Product-Packaging-scaled.jpeg\" alt=\"The Appeal of QR Codes on Product Packaging\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/The-Appeal-of-QR-Codes-on-Product-Packaging-scaled.jpeg 2560w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/The-Appeal-of-QR-Codes-on-Product-Packaging-966x644.jpeg 966w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/The-Appeal-of-QR-Codes-on-Product-Packaging-1024x683.jpeg 1024w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/The-Appeal-of-QR-Codes-on-Product-Packaging-768x512.jpeg 768w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/The-Appeal-of-QR-Codes-on-Product-Packaging-1536x1024.jpeg 1536w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/The-Appeal-of-QR-Codes-on-Product-Packaging-2048x1365.jpeg 2048w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Why do people scan QR codes?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Primarily out of curiosity (<\/span><a href=\"https:\/\/www.qrcode-tiger.com\/qr-code-statistics-2022-q1\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">39%<\/span><\/a><span style=\"font-weight: 400;\">). <\/span><b>People also scan QR codes to redeem coupons (36%), learn more about the product (30%), and find instructions on how to use a product (28%).<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Businesses can take advantage of the versatility that QR codes offer. The simple function of redirecting users to any destination page allows brands to think of various ways to engage with customers. For example, when<\/span> <a href=\"https:\/\/refinepackaging.com\/blog\/unboxing-experience\/\"><span style=\"font-weight: 400;\">unboxing a package<\/span><\/a><span style=\"font-weight: 400;\">, brands can include a QR code that directs customers to a survey form, their website, or an app download page.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"benefits-of-using-qr-codes-for-product-packaging\"><\/span><b>Benefits of Using QR Codes for Product Packaging<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Beyond enriching customer experiences by giving them quick access to the information they need or creating novel brand experiences, QR codes offer a plethora of benefits for brands and their target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through QR codes, brands can gain marketing insights by analyzing consumer behavior based on their scanning activity. That\u2019s because each scan doubles as a data point. You can then collect these data points to gain more insights about your customers, which you can use to tailor or optimize your marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QR codes also lend themselves well to transparency initiatives. For example,<\/span> <a href=\"https:\/\/www.thehersheycompany.com\/en_us\/home\/ingredients\/about-our-ingredients.html\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Hershey\u2019s uses QR codes<\/span><\/a><span style=\"font-weight: 400;\"> on their product packaging to give customers access to product details, such as nutrition information, ingredients, allergen information, and food disclosure statements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While QR codes may offer various benefits, they have their fair share of drawbacks. The comparison table below helps to outline the pros and cons of using QR codes on product packaging.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p><b>Pros<\/b><\/p>\n<\/td>\n<td>\n<p><b>Cons<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">The act of scanning with a mobile phone is easy.<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Users may be required to download a scanning app or use phones that can\u2019t scan QR codes.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Provides you with a measurable data point<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Not all users know how to use QR codes<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Gives you a smarter way to package different products<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">An internet connection is required\u00a0 to access your content via QR codes, which may not always be available<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">A versatile way to provide more information without compromising your packaging design<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Customers are not immediately incentivized to scan QR codes.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Complements your digital initiatives<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">The page destination of your QR codes needs to be display-friendly for mobile users, which requires additional work.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"examples-of-qr-codes-on-product-packaging\"><\/span><b>Examples of QR Codes on Product Packaging<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some ways you can use QR codes to elevate your packaging. These apply to a wide range of industries, from retail and healthcare to manufacturing.<\/span><\/p>\n<h3><b>1.<\/b> <b>Product Identification and Authentication<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For businesses, QR codes are useful tools for inventory management. You can view the information in real time when a QR code is scanned into your inventory tracking system. The data you collect can provide insights, such as stores that are performing well when it comes to selling your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QR codes are also widely used to combat counterfeiting. For example, brands can use serialized or unique QR codes to distinguish originals from fakes. Some businesses may also add an embedded security image within their QR codes. When counterfeiters copy these, they lose key information, which any smartphone camera can detect.\u00a0<\/span><\/p>\n<h3><b>2.<\/b> <b>Provide Further Information<\/b><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5369\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/provide-further-information-on-QR-codes-scaled.jpeg\" alt=\"provide further information on QR codes\" width=\"2560\" height=\"2355\" srcset=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/provide-further-information-on-QR-codes-scaled.jpeg 2560w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/provide-further-information-on-QR-codes-752x692.jpeg 752w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/provide-further-information-on-QR-codes-1024x942.jpeg 1024w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/provide-further-information-on-QR-codes-768x706.jpeg 768w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/provide-further-information-on-QR-codes-1536x1413.jpeg 1536w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/provide-further-information-on-QR-codes-2048x1884.jpeg 2048w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Many brands use QR codes to relay product information, from how-to guides and tutorial videos to menus and detailed product descriptions. Businesses can also use QR codes to give a behind-the-scenes look at how they make their products by linking to a dedicated web page or video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use QR codes to communicate sustainability information, redirect to your social media pages, or even videos of customer testimonials or product demonstrations.<\/span><\/p>\n<h3><b>3. Drive Sales<\/b><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5371\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/drive-sales-with-QR-codes-on-custom-product-packaging.jpeg\" alt=\"drive sales with QR codes on custom product packaging\" width=\"1495\" height=\"1019\" srcset=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/drive-sales-with-QR-codes-on-custom-product-packaging.jpeg 1495w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/drive-sales-with-QR-codes-on-custom-product-packaging-966x658.jpeg 966w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/drive-sales-with-QR-codes-on-custom-product-packaging-1024x698.jpeg 1024w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/drive-sales-with-QR-codes-on-custom-product-packaging-768x523.jpeg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can use QR codes on custom product packaging to market new products or provide <\/span><a href=\"https:\/\/refinepackaging.com\/blog\/how-custom-packaging-drives-sales\/\"><span style=\"font-weight: 400;\">incentives to customers and help drive sales<\/span><\/a><span style=\"font-weight: 400;\">. They\u2019re also a more cost-effective way to promote your offers, like a subscription box that also comes with a sweet deal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To take the experience to the next level, you can have your QR codes direct your customers to interactive content or augmented reality experiences that lets them earn product discounts or access limited-time offers.<\/span><\/p>\n<h3><b>4. Customer Retention and Engagement<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your business can use QR codes to host competitions or giveaways to increase customer engagement. Just make sure that you include a catchy headline that highlights the prizes they can potentially win.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from engagement, QR codes can help you make a good first impression on customers. By scanning your QR code, customers can immediately access product information that doubles as a gateway page to other areas of your business, such as brand history, product story, or product catalog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Coca-Cola nailed this with their QR codes, which were designed to help them stay connected with their target audience throughout their customer journey. By scanning their QR codes, customers can access information about the product\u2019s origin, participate in loyalty programs, get coupons or discounts, and get product alerts.<\/span><\/p>\n<h3><b>5. Make Customer Support More Accessible<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Using QR codes on your product packaging and linking these to your customer support channels is a great way to streamline your support process and make them more accessible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can include a QR code with calls to action (CTA) like \u201cTalk to Us\u201d or \u201cScan to Send Us Your Questions or Concerns.\u201d With QR codes for customer support on your packaging, customers no longer need to manually look for your contact details online, making it easier for them to get the help they need.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"actionable-tips-for-using-qr-codes-on-product-packaging\"><\/span><b>Actionable Tips for Using QR Codes on Product Packaging<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>QR codes are great at piquing people\u2019s interest, but with more businesses using QR codes on their product packaging, you may quickly find that it\u2019s getting more challenging to cut through the noise.<\/b><span style=\"font-weight: 400;\"> Here are some practical tips to keep in mind to create product packaging that stands out.<\/span><\/p>\n<h3><b>1. Personalize Your QR Codes<\/b><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5366\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/personalize-your-qr-codes.png\" alt=\"personalize your qr codes\" width=\"1501\" height=\"999\" srcset=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/personalize-your-qr-codes.png 1501w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/personalize-your-qr-codes-966x643.png 966w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/personalize-your-qr-codes-1024x682.png 1024w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/personalize-your-qr-codes-768x511.png 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Personalizing QR codes may seem like an extra step but it\u2019s worth it, given that<\/span> <a href=\"https:\/\/www.qrcode-tiger.com\/qr-code-statistics-2022-q1\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">customized QR codes are 80% more effective<\/span><\/a><span style=\"font-weight: 400;\"> compared to their generic counterparts. Something as simple as adding a compelling CTA like \u201cScan Me\u201d or \u201cDiscover More\u201d can encourage your audience to take immediate action. Aside from CTAs, consider including visual cues to draw their attention.<\/span><\/p>\n<h3><b>2. Focus on Creating Clear and Functional QR Codes<\/b><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5367\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Focus-on-Creating-Clear-and-Functional-QR-Codes.png\" alt=\"Focus on Creating Clear and Functional QR Codes\" width=\"1392\" height=\"576\" srcset=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Focus-on-Creating-Clear-and-Functional-QR-Codes.png 1392w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Focus-on-Creating-Clear-and-Functional-QR-Codes-966x400.png 966w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Focus-on-Creating-Clear-and-Functional-QR-Codes-1024x424.png 1024w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Focus-on-Creating-Clear-and-Functional-QR-Codes-768x318.png 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">An effective QR code should be printed clearly. A high resolution ensures that users can scan these codes with little issue and at farther distances. Consider using negative space around the QR code to help it stand out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, think about the size of the QR code. If it\u2019s too small, it can be easily missed. Too large, and it may take up an unnecessarily large amount of space on your packaging. Ideally, the size of your QR code should make it easily visible and equally easy to scan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To ensure that your QR code is functional regardless of the device used by your target audience, test it using a variety of devices and scanning apps.<\/span><\/p>\n<h3><b>3. Incorporate Branding<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This allows you to maintain your brand identity while allowing customers to access more information about your product. When incorporating branding elements, such as your brand colors, into your QR code, make sure that the code\u2019s functionality isn\u2019t compromised.<\/span><\/p>\n<h3><b>4. Place Your QR Codes Strategically<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Where you place your QR code matters a lot. When using QR codes for product packaging, it\u2019s crucial that you place them in a location that easily catches people\u2019s attention without getting in the way of your overall packaging design.<\/span><\/p>\n<h3><b>5. Keep Legal Considerations in Mind<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When using QR codes for product packaging, make sure that you follow your area\u2019s standards and regulations. In the case of food labels, for example, the<\/span> <a href=\"https:\/\/www.qrcode-tiger.com\/fda-rolls-out-qr-code-based-regulations-for-food-security-and-authentication\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">FDA has rolled out several initiatives for QR codes<\/span><\/a><span style=\"font-weight: 400;\"> to ensure traceability and transparency.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While QR codes bring plenty of benefits to both businesses and users, concerns over cybersecurity and data protection indicate the need for brands to take proactive measures to protect their audience. Such cybersecurity measures should at least help protect your customers\u2019 personal information.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"smarter-custom-product-packaging-made-more-accessible\"><\/span><b>Smarter Custom Product Packaging Made More Accessible<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5370\" src=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Smarter-Custom-Product-Packaging-Made-More-Accessible-scaled.jpg\" alt=\"Smarter Custom Product Packaging Made More Accessible\" width=\"2560\" height=\"1437\" srcset=\"https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Smarter-Custom-Product-Packaging-Made-More-Accessible-scaled.jpg 2560w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Smarter-Custom-Product-Packaging-Made-More-Accessible-966x542.jpg 966w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Smarter-Custom-Product-Packaging-Made-More-Accessible-1024x575.jpg 1024w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Smarter-Custom-Product-Packaging-Made-More-Accessible-768x431.jpg 768w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Smarter-Custom-Product-Packaging-Made-More-Accessible-1536x862.jpg 1536w, https:\/\/refinepackaging.com\/wp-content\/uploads\/2024\/03\/Smarter-Custom-Product-Packaging-Made-More-Accessible-2048x1150.jpg 2048w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">QR codes may be small, but <\/span><b>they\u2019re cost-effective ways to spread awareness, educate your customers, highlight unique offers, and promote new products.<\/b><span style=\"font-weight: 400;\"> Plus, they can be great tools for creating engaging experiences for your target audience.<\/span><\/p>\n<p><b>At <\/b><a href=\"https:\/\/refinepackaging.com\/\"><b>Refine Packaging<\/b><\/a><b>, we can help you come up with out-of-the-box packaging ideas that are 100% on-brand and incorporate your unique QR codes. <\/b><span style=\"font-weight: 400;\">From<\/span> <a href=\"https:\/\/refinepackaging.com\/custom-retail-packaging-boxes\/\"><span style=\"font-weight: 400;\">retail boxes<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/refinepackaging.com\/custom-cosmetic-packaging-boxes\/\"><span style=\"font-weight: 400;\">cosmetic packaging boxes<\/span><\/a><span style=\"font-weight: 400;\"> to<\/span> <a href=\"https:\/\/refinepackaging.com\/custom-shipping-boxes\/\"><span style=\"font-weight: 400;\">customizable mailer and shipping boxes<\/span><\/a><span style=\"font-weight: 400;\">, we offer comprehensive and personalized packaging solutions to fit every need. Each packaging is carefully crafted, so they\u2019re durable and visually appealing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Open up a whole new world of custom product packaging and discover endless customization options with Refine Packaging. <\/span><a href=\"https:\/\/refinepackaging.com\/get-free-quote\/\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> and a dedicated packaging specialist will guide you through every step of the custom packaging process without breaking a sweat.\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smart packaging is changing the way we approach product packaging from both a business and consumer perspective.\u00a0 As more businesses realize the potential that quick response (QR) codes bring, particularly when it comes to effectively connecting with a tech-savvy audience, we see a massive uptick in the number of QR codes being created.\u00a0 Mid-2023 saw [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5368,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,76,88,81,83,77,79,86,80,85,84,78,82],"tags":[],"class_list":["post-5362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-box-customization","category-box-design","category-branding","category-corrugated-packaging","category-cosmetic-packaging","category-eco-friendly-packaging","category-ecommerce","category-finishes-fabrication","category-folding-cartons","category-inspiration","category-labels-inserts","category-packaging-glossary","category-retail-packaging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use QR Codes for Smarter Product Packaging (+Examples)<\/title>\n<meta name=\"description\" content=\"Adding QR codes on your product packaging is a cost-effective way to enrich customer experience. 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