{"id":5028,"date":"2023-08-13T11:51:49","date_gmt":"2023-08-13T15:51:49","guid":{"rendered":"https:\/\/refinepackaging.com\/?p=5028"},"modified":"2025-01-02T06:51:50","modified_gmt":"2025-01-02T11:51:50","slug":"increase-ad-campaign-roi-packaging","status":"publish","type":"post","link":"https:\/\/refinepackaging.com\/blog\/increase-ad-campaign-roi-packaging\/","title":{"rendered":"How to Increase Your Ad Campaign\u2019s ROI By Showcasing Custom Packaging (6 Steps)"},"content":{"rendered":"

Packaging is the latest addition to the marketing “Ps” that include product, price, people, place, promotion, physical evidence, and process.<\/span> With its humble beginnings as a safety layer and container for safe transport, product packaging evolved into a brand identity carrier and the vehicle behind the “packvertising” phenomenon.<\/b><\/p>\n

Packvertising had intended to be a separate and more cost-effective alternative to traditional ad placements<\/span>. <\/b>Brands included flyers, vouchers, and <\/span>promotional stickers<\/span><\/a> in the box for added ways to connect and engage with consumers.<\/span><\/p>\n

When COVID-19 struck, social media became flooded with at-home<\/span> unboxing<\/span><\/a> videos. The trend elevated the packaging box as an extension of every product, coming under the same scrutiny as its content in vlogs and influencer videos.<\/span> Many brands now compete by showing off their product\u2019s<\/b> primary and secondary packaging<\/b><\/a> in paid advertisements.<\/b><\/p>\n

In light of this development, you may wonder: is it really worth investing in not just branded packaging but ads that include your <\/span>product boxes<\/span><\/a>? How can you make your packaging ad-ready?<\/span><\/p>\n

This article answers these questions as we discuss improving your packaging ROI through ad placements that feature your<\/span> custom branded packaging<\/span><\/a>.<\/span><\/p>\n

What Is Packaging ROI?<\/b><\/h2>\n

\"What<\/p>\n

Your investment in packaging includes payments for design, packaging material, printing, distribution, and promotional activities.<\/b><\/p>\n

How to calculate packaging ROI<\/b><\/h3>\n

You can apply the basic formula for ROI in calculating your product packaging ROI. That is, divide your net profit\u2014the amount you earned from an investment or the investment cost minus its present value\u2014by the investment cost and multiply the result by 100.<\/span><\/p>\n

ROI =\u00a0 (Net profit \/ Investment Cost) x 100<\/b><\/p>\n

However, other factors contribute to packaging ROI. They include the following:<\/span><\/p>\n

Damage reduction<\/b><\/h3>\n

A solid, structural packaging design results in savings for shipping and replacement of goods returned due to dents, breakage, or other damage. <\/span>By protecting<\/b> fragile goods<\/b><\/a>, you can avoid processing returns, which can run up to<\/b> 59%<\/b><\/a> of the item’s original price.<\/b><\/p>\n

Improved environmental profile<\/b><\/h3>\n

A quarter of consumers<\/b><\/a> prefer buying from brands that use sustainable packaging, which Statista lists as the second top consideration among American shoppers after coupons and discounts.<\/b><\/p>\n

Higher sales<\/b><\/h3>\n

Consumers have become more careful about how brands influence their buying decisions.<\/span> 82% of shoppers<\/span><\/a> in a Razorfish poll said they favor brands that stand for a greater societal purpose, which brands can achieve through packaging that conveys their intended contributions to the community. Your sales performance after your new packaging design’s launch is a good indicator of your ROI.<\/span><\/p>\n

Recurring customers<\/b><\/h3>\n

When shoppers are delightfully surprised or satisfied with their initial purchase, their positive experience leads to what is called a “brand halo” effect.<\/b> As a result, they’re likely to buy again and tell others about the product. American <\/span>subscription box<\/span><\/a> companies combine the power of packaging’s visual appeal with anticipation in keeping and growing their client base, which stands at<\/span> 61 million<\/span><\/a>.\u00a0<\/span><\/p>\n

Top 3 Reasons to Include Custom Packaging in Your Ad Campaigns<\/b><\/h2>\n

You can double the influence of packaging over your target audience in the following ways when you incorporate them in your ads:<\/span><\/p>\n

1. Packaging enhances your social media presence<\/b><\/h3>\n

\"Packaging<\/p>\n

Before the pandemic lockdowns, businesses used packvertising as a standalone marketing channel. <\/span>They relied on extra features such as multi-page labeling and inserts containing rebates, discount coupons, and product information to attract buyers and engage customers.<\/b><\/p>\n

When self-isolation mandates took effect, brands didn’t only ramp up their <\/span>shipping and delivery procedures<\/span><\/a>. They also ensured that their packaging would make up for the excitement and pleasure derived from in-store shopping. Their strategy included packaging in their content marketing and advertisements, mainly on their target market’s preferred social platforms. You can apply the same tactic to your online promotions.<\/span> 62% of consumers<\/span><\/a> tend to buy products a purchaser features in an image or video post.<\/span><\/p>\n

Although unboxing videos reportedly started as early as 2006 (featuring a Nokia E61 phone), the contemporary content creators\u2019 commentary covers the entire package\u2014literally\u2014from the box to its contents and fillers.<\/span><\/p>\n

2. Packaging helps manage your customer’s expectations about a product<\/b><\/h3>\n

Advertisements featuring your product with its packaging promote transparency<\/b>. Such ads can promote trust if you’re selling high-end products. As they say: the higher the price, the higher the customer’s expectations.<\/span><\/p>\n

Potential buyers discover the item\u2019s dimension and how large\u2014or small\u2014it is compared to its box. These visuals are more mentally digestible and retainable than a written description.<\/span><\/p>\n

\n

\n\t\tShop Popular Products\n\t<\/h4>\n
<\/div>\n
<\/div>\n\n
\n\n
\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Mailer Boxes with Logo<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Soap Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Vape Cartridge Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Hair Extension Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"CBD\n <\/div>\n <\/div>\n\n
\n \n \n
CBD Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Customizable\n <\/div>\n <\/div>\n\n
\n \n \n
Customizable Candle Box Wholesale<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Pillow\n <\/div>\n <\/div>\n\n
\n \n \n
Pillow Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Printed Eyelash Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Cardboard Boxes & Cardboard Packaging<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Printed Product Boxes for Retail<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Lip Gloss Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom-Made\n <\/div>\n <\/div>\n\n
\n \n \n
Custom-Made Lip Balm Packaging Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"CBD\n <\/div>\n <\/div>\n\n
\n \n \n
CBD Display Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Bath Bomb Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Collapsible Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Kraft Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Printed Medicine Packaging Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Hanger Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n <\/span>\n\n <\/div>\n\n<\/div><\/span><\/p>\n

3. Packaging allows you to receive immediate feedback<\/b><\/h3>\n

Why not hit two birds with one stone by asking your followers to comment on your packaging when you publish your social media ad?<\/span><\/p>\n

How to Optimize Packaging for Advertising Success<\/b><\/h2>\n

\"How<\/p>\n

You can succeed at including customized packaging in your advertising strategy by taking these steps:<\/span><\/p>\n

1. Conduct market research and analysis<\/b><\/h3>\n

Market research and analysis help you discover more about your target market, competitors, and the packaging industry.<\/b> Your study should ideally give insights about:<\/span><\/p>\n