{"id":2228,"date":"2022-12-28T19:59:41","date_gmt":"2022-12-29T00:59:41","guid":{"rendered":"https:\/\/refinepackaging.com\/?p=2228"},"modified":"2025-01-02T06:55:11","modified_gmt":"2025-01-02T11:55:11","slug":"custom-labels","status":"publish","type":"post","link":"https:\/\/refinepackaging.com\/blog\/custom-labels\/","title":{"rendered":"Custom Labels: Essential Guide on Types and Design for Printing"},"content":{"rendered":"

Are you designing a product or packaging label?\u00a0<\/span><\/p>\n

If so, it\u2019s critical to understand the basic types of labels, materials, and finishes before working with <\/span>a professional printer<\/span><\/a>.\u00a0<\/span><\/p>\n

Without further ado, let\u2019s dig into the nitty gritty details of product labels, customization options, types of finishes, and so much more!<\/span><\/p>\n

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What is a Product Label?<\/b><\/h2>\n

Labels for products contain graphics and written information that identify a product\u2019s name, its content, its producer, key features, and the directions on how to use, store, and dispose of it.\u00a0<\/span><\/p>\n

They can be made of paper, plastic film, cloth, white vinyl, or other material that’s attached to the product, its container, or its packaging. Labeling helps distinguish a product from the others in the same segment.\u00a0<\/span><\/p>\n<\/div>\n

How Labeling Supports Custom Packaging<\/b><\/h2>\n

Labeling is a component of <\/span>custom packaging<\/span><\/a> that focuses on promoting and describing your product so buyers know what’s in store for them if they decide to purchase it. This table summarizes the significant role of <\/span>printed labels<\/b> in relation to your product’s packaging.<\/span><\/p>\n

When to Use Printed Packaging vs Custom Labeling<\/b><\/h3>\n\n\n\n\n\n\n\n\n
\u00a0<\/b><\/td>\nPackaging<\/b><\/td>\nLabeling<\/b><\/td>\n<\/tr>\n
Branding<\/span><\/td>\nPromotes brand image<\/span><\/td>\nStrengthens product identity<\/span><\/td>\n<\/tr>\n
Safety<\/span><\/td>\nDesigned for product\u2019s physical protection<\/span><\/td>\nFulfills legal requirements, including ensuring consumer\u2019s welfare<\/span><\/td>\n<\/tr>\n
Design<\/span><\/td>\nInnovative and functional<\/span><\/td>\nCreative and informative<\/span><\/td>\n<\/tr>\n
Structure<\/span><\/td>\nDoesn\u2019t need labeling if the product name, brand name, and all necessary information are printed on the packaging material<\/span><\/td>\nNeeds packaging, although not necessary for some products put on display in-store such as garments<\/span><\/td>\n<\/tr>\n
Placement<\/span><\/td>\nCan serve as the product\u2019s container as in the case of<\/span> cosmetics<\/span><\/a>, body care products, or<\/span> shirt boxes<\/span><\/a><\/td>\nUsually applied on<\/span> primary packaging<\/span><\/a> such as boxes, bottles, canned containers, and flexible packaging but can also be affixed directly on the product as in the case of clothing labels or electronics<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Importance of Custom Label Printing<\/b><\/h2>\n

Product label printing supports your branding efforts in the following ways:<\/span><\/p>\n

1. Customization\"customization<\/b><\/h3>\n

Your <\/span>custom labels<\/span><\/a> can feature all the content your buyer needs to know about your product. Once you’ve decided on what information and images to include in your label, you can work with a designer or your printer for its layout, shape, and sizing. You can also do it yourself, using an online design tool such as Adobe or Canva.<\/span><\/p>\n

2. Product and Brand Recognition<\/b><\/h3>\n

A designer can help you come up with ideas that will pique your target market’s interest and make your product easy to distinguish from your competition. Meanwhile, professional printers ensure quality and consistency in the overall look of your <\/span>custom labels<\/b>.<\/span><\/b><\/p>\n

When your product has several variants (i.e., flavors or scents), you can design labels that can make sorting easier for wholesalers, retailers, and buyers.<\/span><\/p>\n

3. Trust Building<\/b><\/h3>\n

Brands can better convince consumers to pick their products if their labels honestly state their contents and benefits. According to research, <\/span>97% of beauty product shoppers<\/span><\/a> seek this kind of transparency.<\/span><\/p>\n

4. Legal Compliance<\/b><\/h3>\n

To comply with industry and government standards on health and safety, include warnings, health hazards, emergency solutions, and other lawfully required information on your <\/span>personalized labels<\/b>.<\/span><\/p>\n

5. Tracking<\/b><\/h3>\n

You can design custom quality labels to help you track products from production to delivery to your distribution points. Bar codes and other stockkeeping unit identification are necessary aids in current warehousing and shipping systems. They’re also useful in the case of product recalls.<\/span><\/p>\n

6. Marketing Promotions<\/b><\/h3>\n

Labels for products<\/span><\/i> can also feature information such as discounts, coupons, or other special offers to increase your product\u2019s appeal.\u00a0<\/span><\/p>\n

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\n\t\tShop Popular Products\n\t<\/h4>\n
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Custom Mailer Boxes with Logo<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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Custom Soap Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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Custom Vape Cartridge Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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Custom Hair Extension Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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CBD Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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\n \"Customizable\n <\/div>\n <\/div>\n\n
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Customizable Candle Box Wholesale<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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Pillow Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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Custom Printed Eyelash Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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Custom Cardboard Boxes & Cardboard Packaging<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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Custom Printed Product Boxes for Retail<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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\n \"Custom\n <\/div>\n <\/div>\n\n
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Custom Lip Gloss Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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\n \"Custom-Made\n <\/div>\n <\/div>\n\n
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Custom-Made Lip Balm Packaging Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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\n \"CBD\n <\/div>\n <\/div>\n\n
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CBD Display Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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Custom Bath Bomb Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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Custom Collapsible Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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Custom Kraft Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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\n \"Custom\n <\/div>\n <\/div>\n\n
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Custom Printed Medicine Packaging Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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\n \"Custom\n <\/div>\n <\/div>\n\n
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Custom Hanger Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n <\/span>\n\n <\/div>\n\n<\/div><\/span><\/p>\n

General Types of Custom Packaging Labels<\/b><\/h2>\n

Labels are made to adhere well to their product\u2019s packaging. Here are the most popular types of <\/span>printed labels<\/b> today:<\/span><\/p>\n

1. Pressure-Sensitive Labels<\/b><\/h3>\n

The most common of all <\/span>custom labels<\/span><\/i>, pressure-sensitive labels are applied on packaging by hand or machine. They’re made up of a facestock (more info on this later) with or without a top coat and an adhesive with a liner. The details of a label\u2019s anatomy are found in the next section. For optimum adherence, brands and manufacturers consider the surface or material that the label will be attached to.<\/span><\/b><\/p>\n