{"id":1627,"date":"2020-10-12T19:58:36","date_gmt":"2020-10-12T23:58:36","guid":{"rendered":"https:\/\/refinepackaging.com\/?p=1627"},"modified":"2025-01-02T07:02:44","modified_gmt":"2025-01-02T12:02:44","slug":"product-packaging-design","status":"publish","type":"post","link":"https:\/\/refinepackaging.com\/blog\/product-packaging-design\/","title":{"rendered":"The Ultimate Guide to Standout Product Packaging Design"},"content":{"rendered":"

Not long ago, product packaging was just that – packaging. Sure, you had a few forward-thinking brands that dressed up the box or the bag their wares came in, but it was few and far between. For most brands and their products, the outer package was simply a vessel meant to protect the contents as they traveled from warehouse to customer.<\/span><\/p>\n

However, with the rise of ecommerce and social media, that container has taken on new meaning. <\/span>In some respects, product packaging might even be just as relevant as the items it carries.<\/span><\/i><\/p>\n

But why does it matter? And more importantly, how do you and your brand design eye-catching (and at the same functional) product packaging that stands out from an increasingly crowded marketplace?\u00a0<\/span><\/p>\n

Read on as we take a deep dive into producing standout product packaging for your brand.<\/b><\/p>\n

Why Does Good Product Packaging Matter?<\/b><\/h2>\n

\"quality<\/p>\n

Good product packaging matters for a few reasons.\u00a0<\/span><\/p>\n

Foremost, quality packaging protects the contents inside. <\/b>Arguably, the most crucial step in the business to customer relationship is that a product arrives safely and intact.\u00a0<\/span><\/p>\n

Nothing will turn a customer off more than damaged goods that they have to return. For a business, the last thing on your list of to-dos, both physically and financially, is to process unnecessary returns.<\/span><\/p>\n

But that\u2019s an obvious point.<\/span><\/p>\n

The less obvious, but increasingly more important reason that packaging matters is that <\/span>it matters to your customers<\/span><\/i>.\u00a0<\/span><\/p>\n

Consumers love being wowed<\/span><\/a>. They want you to impress them. And let\u2019s face it, there\u2019s a segment of the consumer population that demands you go the extra mile to earn and keep their business.<\/span><\/p>\n

Consumers are looking for an experience.<\/b><\/p>\n

Ecommerce drives much of the sentiment. Shopping now is less about window shopping at a mall and <\/span>more about endless hours of online research<\/span><\/i>. Time on screen comparing products and brands. Reading blogs and reviews. Trying stuff on in augmented reality. Sharing the whole experience with everyone they know – and a lot more people they don\u2019t.<\/span><\/p>\n

If you don\u2019t believe us, a trip down the unboxing rabbit hole on YouTube should be convincing enough.<\/span><\/p>\n

Aside from the novelty of watching other people open their purchases for all the world to see, <\/span>the packaging is just one more piece of the expanding product lifecycle<\/span><\/i>.\u00a0<\/span><\/p>\n

For a large portion of the population, it’s no longer enough to find something you want, buy it, and be happy with your purchase. People want to take a journey with the brands where they spend their hard-earned dollars.\u00a0<\/span><\/p>\n

Considering <\/span>the moment of unboxing<\/span><\/a> is the singular touchpoint between brand and consumer for an ecommerce transaction, well, the customer wants that moment to matter.<\/span><\/p>\n

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Finally, packaging matters because it’s an extension of your brand. <\/b>More than providing your customers with a worthwhile experience, great packaging can influence potential customers’ purchasing habits.<\/span><\/p>\n

Stop and consider where your products and the package they arrive in might land:<\/span><\/p>\n