{"id":1217,"date":"2019-01-30T11:10:20","date_gmt":"2019-01-30T16:10:20","guid":{"rendered":"https:\/\/refinepackaging.com\/?p=1217"},"modified":"2025-01-02T07:03:25","modified_gmt":"2025-01-02T12:03:25","slug":"product-photography","status":"publish","type":"post","link":"https:\/\/refinepackaging.com\/blog\/product-photography\/","title":{"rendered":"Product Photography: How to Take Epic Product Photos (+Why You Should)"},"content":{"rendered":"

Ever order something online without seeing a picture? \u00a0<\/span><\/p>\n

I didn\u2019t think so. Very few people want to take a chance on a product \u2013 sight unseen. \u00a0<\/span><\/p>\n

You might be able to describe your products in dazzling terms, but that may not be enough to make the sale. <\/span>People are visual creatures<\/span><\/i>. Nothing can replace a clear, bright photo of your goods. A picture really is worth a thousand words.<\/span><\/p>\n

With that said, don\u2019t underestimate the importance of getting quality photos of your products.<\/b> Pictures are the best way to get people excited about what you\u2019re selling. If you want to show your items in their best light, \u00a0high-quality photographs are a must. <\/span><\/p>\n

The bottom line is, no matter what you\u2019re selling \u2013 whether you choose to hire a professional or go it alone \u2013 you need quality photos to showcase your products and keep pace with the latest packaging\u00a0trends to consider<\/a> implementing. \u00a0<\/span><\/p>\n

The Professional Photography Option<\/b><\/h2>\n

\"quality<\/p>\n

Your photos should inspire confidence in your products.<\/span><\/p>\n

Low-quality images make your products \u2013 and your whole company \u2013 look cheap and dodgy. Small, grainy, dark or blurry pictures will detract from your products and turn people off making a purchase. <\/span><\/p>\n

You need your products shown in their best light. And this is where a professional photographer for your products comes in.<\/span><\/p>\n

Why Go With a Pro?<\/b><\/h3>\n

Photography equipment can be a massive investment. \u00a0<\/span><\/i><\/p>\n

If photography is not your passion, or you only need a few photos, you\u2019re not going to want to make a major investment in something you\u2019ll only use sparingly. A professional photographer will already have the proper equipment. They\u2019ll have top-end cameras and lenses, filters, tripods \u2013 everything they need.<\/span><\/p>\n

Professional product photographers also know how to get the lighting just right. They may have studio space where they can control all kinds of variables, so they can showcase your products with the perfect lighting and background.<\/span><\/p>\n

A pro also understands the importance of composition. Depending on what you\u2019re selling you may want your products to tell a story. This may involve extra props or a specific location. Remember that context matters. Selling a canoe? Show it in a lake.<\/span><\/p>\n

And of course, they know how to edit. Of course, you and I can probably get rid of red-eye, or crop something out of a photo, <\/span>but nuanced editing is much more complicated<\/span><\/i>. A pro photographer can make all kinds of edits after the photo has been taken, such as adjusting the lighting or adding contrast.<\/span><\/p>\n

Some pros specialize in <\/span>retail boxes<\/span><\/a>, <\/span>cosmetic boxes<\/span><\/a> or other product lines, so they can lend you their expertise. They know what your competition is doing and can help you stand out from them.<\/span><\/p>\n

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But even the most experienced photographers aren\u2019t mind readers. Before you seek out a photographer, you need to know what you want and be able to convey that to them. \u00a0Check out your competition for inspiration. Show the photographer styles and angles you like. Also, let them know who your target audience is or if there\u2019s a special shoot location you\u2019d like to use.<\/span><\/p>\n

Where to Find a Quality Product Photographer<\/b><\/h3>\n

\"quality<\/p>\n

As with all creative fields, it may take a little digging to find the right photographer for your needs. <\/span><\/p>\n

You can start your search online or on social media. Any professional photographer worth hiring will have a portfolio you can peruse to get a feeling of their work. <\/span><\/p>\n

It\u2019s also a good idea to check online reviews. A photographer may have a keen eye and take beautiful photos, but perhaps they are notoriously late in getting these to their customers.<\/span><\/p>\n

Another option is to look at product photos online. If you see something you like, try asking for referrals from other online businesses.<\/span><\/p>\n

How Much Should You Expect to Pay?<\/b><\/h3>\n

Pricing for a professional photographer is all across the board. \u00a0<\/span><\/p>\n

You can expect to pay around $75-$250 an hour for an experienced freelancer, to over $500 for a top professional. Some photographers charge by the final image, which may be in the $50-$1,000 per image range.<\/span><\/p>\n

It\u2019s important to understand exactly what you\u2019re buying. Get a total cost estimate and figure out if image editing is included. Also, before you sign on the dotted line, figure out who keeps the rights to the photos. \u00a0<\/span><\/p>\n

The DIY Route<\/b><\/h2>\n

Sure, hiring a professional is probably the best way to get exactly what you want. But sometimes that just isn\u2019t in the budget.<\/span><\/p>\n

Anyone can buy a camera, but that doesn\u2019t make you the next<\/span> Ansel Adams<\/span><\/a>. <\/span><\/p>\n

 <\/p>\n

Photography is still an art form that requires a lot of time and talent to perfect. But the advent of digital photography has made it a little easier for the rest of, and quality cameras are coming down in price.<\/span><\/p>\n

Here\u2019s what you\u2019ll need if you decide to take your own product photos:<\/b><\/p>\n