{"id":1147,"date":"2018-12-05T13:54:06","date_gmt":"2018-12-05T13:54:06","guid":{"rendered":"https:\/\/refinepackaging.com\/?p=1147"},"modified":"2025-01-02T07:04:23","modified_gmt":"2025-01-02T12:04:23","slug":"eco-friendly-packaging","status":"publish","type":"post","link":"https:\/\/refinepackaging.com\/blog\/eco-friendly-packaging\/","title":{"rendered":"The Ultimate Guide to Eco-Friendly Packaging (+5 Companies Doing It Right)"},"content":{"rendered":"

For the past few years, online sales have been heading up, up and up \u2013 with no signs of slowing down.<\/span><\/p>\n

FTI Consulting predicts <\/span>online sales of $525 billion this year<\/span><\/a> \u2013 a 15.9% increase over last year. If you take out auto and gas sales, eCommerce now accounts for 13.2% of the U.S. retail sales market right now.<\/span><\/p>\n

That is a lot of products, all nestled in a lot of packaging, being shipped throughout the country. <\/span><\/p>\n

While online sales are convenient for consumers, and great for companies\u2019 bottom lines, all of that packaging is wreaking havoc with the environment.<\/span><\/i><\/p>\n

Flip on the nightly news and you\u2019re almost guaranteed to hear a story about how our wasteful ways are negatively impacting the environment \u2013 whether its plastic islands floating in the ocean, massive garbage barges with no home or an alarmingly changing climate. <\/span><\/p>\n

\"impact<\/p>\n

Most of us are becoming increasingly eco-conscious and want to do our part to protect the planet. \u00a0<\/span><\/p>\n

Of course, we know we can\u2019t do it alone and want the companies that we do business with to pay attention to our environmental concerns. \u00a0<\/span><\/p>\n

One way companies can stand out, is through making a concerted effort to deliver goods in eco-friendly packaging. \u00a0<\/b><\/p>\n

Your Packaging Matters<\/b><\/h2>\n

If you\u2019ve been doing online sales for any length of time, <\/span>you know that packaging is often the first impression you make with your customers<\/span><\/i>. \u00a0<\/span><\/p>\n

People want to be wowed by that box that arrives on their doorstep. \u00a0<\/span><\/p>\n

It\u2019s not just the item inside the box that counts. Consumers are looking at the whole <\/span>unboxing experience<\/span><\/a> and they have high expectations. <\/span><\/p>\n

In fact, a Harris poll found that 48% of consumers feel that <\/span>packaging reflects the value of the shipment<\/span><\/a>, and a Dotcom Distribution survey found that <\/span>40% of consumers are likely to make repeat purchases<\/span><\/a> from online merchants that use premium packaging.<\/span><\/p>\n

But effective <\/span>custom packaging<\/span><\/a> is more than just a beautiful presentation. \u00a0<\/span><\/p>\n

Consumers are looking for something else \u2013 namely a company that cares about the environment. \u00a0<\/span><\/p>\n

Need more evidence? Just check out these stats:<\/b><\/p>\n