{"id":1141,"date":"2018-12-05T13:44:18","date_gmt":"2018-12-05T18:44:18","guid":{"rendered":"https:\/\/refinepackaging.com\/?p=1141"},"modified":"2025-01-02T07:06:54","modified_gmt":"2025-01-02T12:06:54","slug":"holiday-packaging","status":"publish","type":"post","link":"https:\/\/refinepackaging.com\/blog\/holiday-packaging\/","title":{"rendered":"How to Design and Personalize Holiday Packaging"},"content":{"rendered":"

The holiday season is a truly sensory experience: the aromas of cinnamon and gingerbread, the sound of Christmas carols, the taste of Thanksgiving dinner, the wondrous sight of Christmas lights and boxes wrapped beautifully in festive colors and bows.\u00a0<\/span><\/p>\n

As a retail player, your marketing strategy for the holiday season can be make or break. From Black Friday to the January sales, you have a huge opportunity to positively influence the bottom line. After all, research <\/span>shows<\/span><\/a> that holiday shopping has skyrocketed to over $936 billion in 2022. How do you stand out from the crowd in 2024? The answer may be surprising. You see, it all comes down to personalized holiday packaging.\u00a0<\/span><\/p>\n

Let\u2019s take a look at Starbucks. Each year, come November, Starbucks swaps its traditional branded cups for festive, holiday ones, along with seasonal drinks and decorations inside their stores. Also, all of the products that Starbucks sells, such as take-home coffee beans and reusable cups, receive a festive makeover. You might think Starbucks does this just to inject some holiday spirit into the atmosphere of its coffee houses. But this move is much more than that.\u00a0<\/span><\/p>\n

\"starbucks<\/p>\n

In previous years, the Starbucks festive strategy has led to increases of up to <\/span>12% revenue<\/span><\/a> for the winter quarter. It\u2019s clear that investing in holiday marketing and gift packaging plays an important role in winning the hearts and minds of consumers during the holiday season.\u00a0<\/span><\/p>\n

Plus, people are likely to spend more over the holiday period. Between buying gifts for others and the occasional impulse purchase, the average American <\/span>expects<\/span><\/a> to spend $998 on gifts, holiday items, and other expenses during the holiday season. Online shopping is also on the rise, with US holiday stats showing that, for 2022, online customers spent over <\/span>$9 billion on Black Friday and Thanksgiving<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n

2025 Holiday Packaging Trends\u00a0<\/b><\/h2>\n

While it\u2019s clear that investing in holiday gift packaging is a must, it\u2019s not as simple as putting a bow on your in-store items or bulk-buying red <\/span>cardboard boxes<\/span><\/a> for holiday <\/span>shipping<\/span><\/a>. You need to do more than just take part in the festive season. You need to stand out in it.\u00a0<\/span><\/p>\n

Here\u2019s a couple of things to bear in mind as you embark on your personalized holiday gift packaging strategy.\u00a0\u00a0<\/span><\/p>\n

1. Holiday Cheer By Mail<\/b><\/h3>\n

\"christmas<\/p>\n

COVID-19 has drastically changed how people buy goods, even Christmas gifts. In line with this, Deloitte <\/span>predicted<\/span><\/a> that ecommerce sales will grow by 7% to 9% during the 2024 holiday season. During the 2024-2025 holiday season, ecommerce sales are expected to have generated between $289 billion and $294 billion. <\/span> This trend is expected to continue into the 2025 holiday season.<\/span><\/p>\n

As a retailer, this means that your ecommerce packaging strategy really counts. Personalization, combined with safe and quick deliveries, will be paramount to delivering festive cheer to your customers.\u00a0\u00a0<\/span><\/p>\n

\n

\n\t\tShop Popular Products\n\t<\/h4>\n
<\/div>\n
<\/div>\n\n
\n\n
\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Mailer Boxes with Logo<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Soap Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Vape Cartridge Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Hair Extension Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"CBD\n <\/div>\n <\/div>\n\n
\n \n \n
CBD Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Customizable\n <\/div>\n <\/div>\n\n
\n \n \n
Customizable Candle Box Wholesale<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Pillow\n <\/div>\n <\/div>\n\n
\n \n \n
Pillow Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Printed Eyelash Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Cardboard Boxes & Cardboard Packaging<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Printed Product Boxes for Retail<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Lip Gloss Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom-Made\n <\/div>\n <\/div>\n\n
\n \n \n
Custom-Made Lip Balm Packaging Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"CBD\n <\/div>\n <\/div>\n\n
\n \n \n
CBD Display Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Bath Bomb Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Collapsible Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Kraft Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Printed Medicine Packaging Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n
\n \n
\n
\n \"Custom\n <\/div>\n <\/div>\n\n
\n \n \n
Custom Hanger Boxes<\/h5>\n <\/a>\n\n Learn More <\/i><\/a>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n <\/span>\n\n <\/div>\n\n<\/div><\/span><\/p>\n

It\u2019s also worth bearing in mind that with the pandemic far from over, many consumers may not venture to see their families for their usual holiday events this year. Instead, they\u2019ll choose to send gifts directly to recipients via the mail or a delivery provider.\u00a0<\/span><\/p>\n

This means that offering beautifully wrapped holiday boxes could be the difference between a consumer choosing your brand over another. People are looking for brands to help them spread the holiday spirit through their gift packaging, even if they can\u2019t be there directly in person.\u00a0\u00a0<\/span><\/p>\n

2. Window Shopping on Instagram <\/b>\u00a0<\/b><\/h3>\n

Deloitte also found that nearly a quarter of consumers plan to use social media to assist them in their holiday shopping. This could be scrolling on Pinterest for gift inspiration or finding a new brand on Instagram. To boost your sales, you\u2019ll want to make sure your online marketing strategy is on point. In the digital age, a huge vehicle for this is unboxing videos.\u00a0<\/span><\/p>\n

Take a look at the below stats:<\/span><\/p>\n