{"id":1073,"date":"2018-10-02T20:08:54","date_gmt":"2018-10-03T00:08:54","guid":{"rendered":"https:\/\/refinepackaging.com\/?p=1073"},"modified":"2025-01-02T07:08:53","modified_gmt":"2025-01-02T12:08:53","slug":"custom-packaging-for-all-budgets","status":"publish","type":"post","link":"https:\/\/refinepackaging.com\/blog\/custom-packaging-for-all-budgets\/","title":{"rendered":"How to Craft Killer Packaging Without Breaking the Bank (At Any Budget)"},"content":{"rendered":"

If you\u2019re in the business of shipping goods to your customers, <\/span>you already know that beautiful presentation is essential<\/span><\/i>.<\/span><\/p>\n

And excitement is infectious. <\/b><\/p>\n

If you can get your customers to share their <\/span>unboxing thrill<\/span><\/a> of opening up your packages on their social media channels or through word of mouth \u2013 you\u2019re golden. \u00a0<\/span><\/p>\n

Maybe you\u2019ve perused a few unboxing videos and are wondering how you too can get that added wow factor. Some unboxing videos are over the top, and unless you\u2019re shipping luxury items, <\/span>are likely out of your budget<\/span><\/i>. But don\u2019t let that discourage you. \u00a0<\/span><\/p>\n

You don\u2019t have to spend a fortune to give your customers a memorable brand experience. \u00a0\u00a0<\/b><\/p>\n

Stand Out with Beautiful Packaging<\/b><\/b><\/h2>\n

 <\/p>\n

eCommerce is booming as more and more people are making online purchases. \u00a0<\/span><\/p>\n

Last year alone, American consumers spent a staggering <\/span>$453.46 billion on the web for retail purchases<\/span><\/a>. But with these rampant online purchases comes new expectations. \u00a0<\/span><\/p>\n

It\u2019s no longer enough to ship your items in boring, no-frills packaging. \u00a0<\/b><\/p>\n

People want a personalized, special experience when that box arrives on their doorstep. <\/span><\/p>\n

Beautiful packaging will get you noticed and make you stand apart from your competition. A survey by Shorr found that <\/span>67% of people were likely or very likely to take notice of customized packaging<\/span><\/a>. So, it\u2019s safe to say that your custom packaging won\u2019t go unnoticed. \u00a0<\/span><\/p>\n

Packaging Should Reflect Who You Are<\/b><\/h2>\n

\"Packaging<\/p>\n

You know your packaging needs to look good, but what that means is different for different companies. <\/span><\/p>\n

First off, you need to figure out what you want to accomplish with your packaging. <\/span><\/p>\n

Even if you\u2019re not a flashy company austere, boring packaging isn\u2019t going to get anyone excited.<\/span><\/i><\/p>\n

Companies of all sizes are now appreciating the importance of the overall experience. <\/span><\/p>\n

So, start by defining your brand goals.<\/b> What are your company values? What kind of message do you want to convey to your customers? If you\u2019re a fun-loving company, your packaging should reflect that. Perhaps you want to try out bright, peppy colors, or inject some humor. <\/span><\/p>\n

Next, figure out your customers\u2019 values. <\/b>Are they looking for a company that values the environment? If so, maybe you want to use sustainable packaging and natural colors. \u00a0<\/span><\/p>\n

Finally, you need to consider your budget.<\/b> And when thinking about affordability, don\u2019t forget to account for your time. If you can speed up your fulfillment process, it might be worth spending a little more on your packaging.<\/span><\/p>\n

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Think Outside the Printed Box<\/b><\/h2>\n

Alright, we can all appreciate that <\/span>custom printed boxes are awesome<\/span><\/a>. <\/span>But they\u2019re not the only branded packaging option you have<\/span><\/i>. Don\u2019t get stuck on one idea. You can impress your customers with a fully branded box that\u2019s not printed too. \u00a0<\/span><\/p>\n

Check out some of these ideas to get you started:<\/b><\/p>\n